Consumers prepare for the worst with innovations designed for survival
Implications - Fears surrounding resource scarcity and an apocalypse are seeing consumers opting for products that prepare the owner for the worst. This shift denotes a consumer preference for preparation even for unlikely scenarios to effectively broaden what's acceptable and feasible for purchase, even if it seems outlandish or unnecessary.
Trend Themes
1. Apocalyptic Preparedness - Consumers are opting for products that prepare them for the worst, indicating a preference for preparation even for unlikely scenarios.
2. Rugged Utility Gear - More people are embracing rugged and utilitarian gear for outdoor and survival activities.
3. Comprehensive Survival Guides - Comprehensive compilations of survival skills are becoming increasingly popular and useful for outdoor enthusiasts and apocalypse preppers alike.
Industry Implications
1. Outdoor Gear - The outdoor gear industry can leverage the trend towards rugged and utilitarian gear for survival and outdoor activities.
2. Emergency Preparedness - The emergency preparedness industry can capitalize on the trend of apocalyptic preparedness and offer products and services catering to those preparing for the worst.
3. Online Education - The online education industry can create and market comprehensive survival guides that cater to outdoor enthusiasts and apocalypse preppers alike.
