Pop-ups: The Restaurant Would Host a New Pop-up Every Two Months
Ellen Smith — January 17, 2018 — Business
References: kickstarter & foodandwine
Within the past year pop-up experiences have revived beloved shows like Saved by the Bell and Sailor Moon while creating buzz about upcoming season's of Riverdale and Stranger Things alike, but one campaign entitled Pop-ups: The Restaurant, wants to offer a permanent space for these temporary experiences.
Announced on Kickstarter by the California-based couple Clinton and Samantha Jones, this unconventional pop culture experience would “unite the flavors and creativity of pop culture delicacies with the excitement and exclusivity of pop-up restaurants.”
Every two months, the space would feature a different "pop-up," enabling guests to experience an entirely new world with every visit. Additionally, this concept restaurant would host "premiere nights" to mark the start of a new two month cycle.
Announced on Kickstarter by the California-based couple Clinton and Samantha Jones, this unconventional pop culture experience would “unite the flavors and creativity of pop culture delicacies with the excitement and exclusivity of pop-up restaurants.”
Every two months, the space would feature a different "pop-up," enabling guests to experience an entirely new world with every visit. Additionally, this concept restaurant would host "premiere nights" to mark the start of a new two month cycle.
Trend Themes
1. Permanent Pop-up Experiences - Creating a permanent space for temporary pop-up experiences, allowing for continuous innovation and excitement.
2. Uniting Pop Culture and Food - Combining the flavors and creativity of pop culture delicacies with the exclusivity and excitement of pop-up restaurants.
3. Rotating Pop-up Themes - Hosting a new pop-up theme every two months, offering guests the opportunity to experience an entirely different world with each visit.
Industry Implications
1. Hospitality - The hospitality industry could benefit from creating permanent spaces for temporary pop-up experiences, attracting customers seeking unique and innovative dining experiences.
2. Entertainment - The entertainment industry could explore opportunities to collaborate with pop-up restaurants to promote and enhance the fan experience of popular shows and movies.
3. Culinary - The culinary industry could find inspiration in the concept of uniting pop culture and food, creating exciting and unique dishes that reflect popular culture references.
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