The New Starbucks Coffee Center Will Be Similar to a Fancy Food Hall
Katherine Pendrill — February 8, 2016 — Business
References: nypost & grubstreet
In response to the growing demand for fancy food halls, Starbucks has announced it will be opening a Eataly-style coffee center somewhere in Manhattan. Although the brand was forced to ditch its struggling tea bar concept just weeks ago, it seems that the global coffee chain already has a new expansion plan in mind.
The new Starbucks locale will consist of an Eataly-style coffee center in the heart of New York City. The massive coffee center will measure somewhere between 15,000 and 25,000 square feet in size, making it a shrine to the iconic coffee company. The new space will be similar to the Starbucks’ Reserve Roastery and Tasting Room that already exists in Seattle, with extra room set aside for research and development.
Along with the new center, Starbucks also plans to open more of its Reserve shops, indicating a growing demand for more unique coffee experiences.
The new Starbucks locale will consist of an Eataly-style coffee center in the heart of New York City. The massive coffee center will measure somewhere between 15,000 and 25,000 square feet in size, making it a shrine to the iconic coffee company. The new space will be similar to the Starbucks’ Reserve Roastery and Tasting Room that already exists in Seattle, with extra room set aside for research and development.
Along with the new center, Starbucks also plans to open more of its Reserve shops, indicating a growing demand for more unique coffee experiences.
Trend Themes
1. Fancy Food Halls - Opportunity for coffee chains to create immersive and upscale coffee centers, similar to the Eataly concept.
2. Expanding Coffee Experiences - Growing demand for unique and specialized coffee shops, such as Starbucks' Reserve shops.
3. Research and Development - Space allocated for experimentation and innovation in the coffee industry within these new coffee centers.
Industry Implications
1. Coffee Chains - Opportunity for coffee chains to create Eataly-style coffee centers to provide customers with a luxurious and immersive coffee experience.
2. Hospitality and Food Service - Growing demand for high-quality food and beverage experiences, such as fancy food halls and specialized coffee shops.
3. Retail and Consumer Goods - Opportunity to expand the coffee market by introducing new and unique coffee centers that cater to consumer preferences for upscale and immersive experiences.
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