Victoria's Secret 'VS Wish'
lourdes sanchez bayas — October 23, 2008 — Naughty
References: thesun
Victoria's Secret has introduced a $5,000,000 bra in a promotional campaign for their new fragrance called VS Wish.
Brazilian supermodel Adriana Lima rocks the ultra expensive, cleavage-enhancing undergarment which is said to contain 3,575 black diamonds, 117 one carat round diamonds and 34 rubies.
So, if you have 5 million bucks lying around, and you're cleavage-impaired, why not go for this bejeweled push up bras?
Implications - Extravagance is continually being embraced within society, perhaps even more so now that society is at the tail-end of the recession. Through indulging in expensive goods, consumers feel reassured that they have survived the economic downturn. Businesses should continue to create high-end products because there is an existing and identifiable market for opulence.
Brazilian supermodel Adriana Lima rocks the ultra expensive, cleavage-enhancing undergarment which is said to contain 3,575 black diamonds, 117 one carat round diamonds and 34 rubies.
So, if you have 5 million bucks lying around, and you're cleavage-impaired, why not go for this bejeweled push up bras?
Implications - Extravagance is continually being embraced within society, perhaps even more so now that society is at the tail-end of the recession. Through indulging in expensive goods, consumers feel reassured that they have survived the economic downturn. Businesses should continue to create high-end products because there is an existing and identifiable market for opulence.
Trend Themes
1. Embracing Extravagance - Businesses can capitalize on the societal trend of embracing extravagance by creating high-end products.
2. Surviving Economic Downturn - During and after an economic downturn, consumers seek reassurance by indulging in expensive goods, presenting an opportunity for businesses to cater to this market.
3. Opulence Market - There is a clearly identifiable market for opulence, which businesses can tap into by offering high-end products to meet consumer demands.
Industry Implications
1. Luxury Goods - The luxury goods industry can leverage the societal trend of embracing extravagance and cater to consumers seeking reassurance after an economic downturn.
2. Fashion - The fashion industry can integrate opulence into their products to target the market for extravagance and cater to consumers looking to indulge in expensive goods.
3. Jewelry - The jewelry industry can create high-end, bejeweled products like the $5 million bra to tap into the opulence market and meet consumer demands for luxurious items.
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