Samantha Wickham's Sweet Shoot Won't Make You Gain an Ounce
Marissa Brassfield — April 17, 2010 — Art & Design
References: behance.net & behance.net
I can't resist foodtography of any sort, so I'm loving Samantha Wickham's cupcake close-ups. The best part about clicking through images of beautiful homemade cupcakes is that since you're not actually eating them, you won't gain an ounce. It's like a virtual diet!
These cupcake close-ups by Samantha Wickham show how artistic baked goods can get. For some of my other favorite cupcake creations, see the articles below.
Implications - Consumers are looking for convenient ways to indulge. Products that are widely available and offer a quick escape are appealing to those shoppers with fast-paced lifestyles. Companies could generate more revenue by honing in on this need for enjoyment from everyday items.
These cupcake close-ups by Samantha Wickham show how artistic baked goods can get. For some of my other favorite cupcake creations, see the articles below.
Implications - Consumers are looking for convenient ways to indulge. Products that are widely available and offer a quick escape are appealing to those shoppers with fast-paced lifestyles. Companies could generate more revenue by honing in on this need for enjoyment from everyday items.
Trend Themes
1. Virtual Indulgence - Opportunity for companies to create virtual experiences that allow consumers to indulge without the physical consequences.
2. Artistic Foodtography - Growing demand for visually appealing food photography presents opportunities for photographers, content creators, and food businesses to showcase their creative and artistic skills.
3. Convenience in Indulgence - Consumers seeking convenient ways to indulge in everyday items present opportunities for companies to create convenient, easily accessible products tailored to satisfy cravings.
Industry Implications
1. Food Photography - Opportunity for photographers and content creators to specialize in capturing visually enticing food photography for businesses in the food industry.
2. Virtual Reality - Virtual reality technology can be leveraged to create virtual indulgence experiences, offering companies the opportunity to provide guilt-free enjoyment to consumers.
3. Convenience Food Products - Food companies can develop and market convenient, indulgent products that cater to the needs of consumers with fast-paced lifestyles seeking quick and enjoyable indulgence.
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