The Diet Coke City Collection Offers Coca-Cola-Style Fingernails
Allison Love — May 11, 2010 — Fashion
References: marketingweek & cocoperez
Diet Coke and Nails Inc. have joined forces to create a line of nail polishes called the Diet Coke City Collection. The collection was inspired by four of the world's greatest fashion capitals: London, Paris, New York City and Milan. If you're wondering why a drink brand is creating a nail polish line, I'm sorry I can't really help you out there, but on the bright side, the colors are quite nice!
The Diet Coke City Collection features shades like pale pink, red, fuchsia and purple. The 500ml bottles will be given away when you purchase a nice cold Diet Coke from select Boot stores. Weird!
The Diet Coke City Collection features shades like pale pink, red, fuchsia and purple. The 500ml bottles will be given away when you purchase a nice cold Diet Coke from select Boot stores. Weird!
Trend Themes
1. Beverage and Beauty Fusion - The partnership between Diet Coke and Nails Inc. to create the Diet Coke City Collection of nail polishes highlights opportunities for collaboration between beverage brands and the beauty industry.
2. Fashion-inspired Beauty Products - The Diet Coke City Collection's inspiration from fashion capitals presents opportunities for beauty companies to create products that cater to fashion trends and styles.
3. Brand Extension Into Beauty - Diet Coke's foray into a beauty collaboration showcases opportunities for brands to expand their product offerings by branching out into unexpected industries.
Industry Implications
1. Beverage Industry - The collaboration between Diet Coke and Nails Inc. to create the Diet Coke City Collection of nail polishes indicates opportunities for the beverage industry to extend into the beauty market.
2. Beauty Industry - The launch of the Diet Coke City Collection of nail polishes reveals opportunities for the beauty industry to collaborate with brands from other sectors and introduce innovative cross-industry products.
3. Fashion Industry - The fashion industry's influence on the Diet Coke City Collection serves as an example of possibilities for the industry to inspire and launch unique, complementary beauty products.
2.9
Score
Popularity
Activity
Freshness
