The New OPI Alice in Wonderland Nail Polish Collection
Marissa Liu — December 1, 2009 — Fashion
References: opi & gaynoralder
What’s up with all the Alice in Wonderland stuff that’s coming out lately? It’s probably all a big tie-in with Tim Burton’s new re-telling of the classic tale. The OPI Alice in Wonderland nail polish collection sure is. OPI has created four new Alice-inspired nail colors: Mad As A Hatter, Off With Her Red, Absolutely Alice and Thanks So Muchness!
The Alice in WOnderland mail polish consists of two reds ('Thanks So Muchness!' is our favorite) and two glitter-based colors, including the sparkly blue-hued Absolutely Alice.
The Alice in WOnderland mail polish consists of two reds ('Thanks So Muchness!' is our favorite) and two glitter-based colors, including the sparkly blue-hued Absolutely Alice.
Trend Themes
1. Alice in Wonderland Tie-ins - Opportunities for brands to collaborate and create products inspired by the Alice in Wonderland theme.
2. Glitter-based Nail Polish - The growing demand for sparkly and glittery nail polish opens up possibilities for new product lines and innovative formulations.
3. Character-inspired Nail Colors - Creating nail polish collections inspired by popular characters can attract fans and create new marketing opportunities.
Industry Implications
1. Cosmetics - Cosmetic companies can explore the creation of character-themed collections to attract a wider customer base.
2. Fashion - Fashion brands can collaborate with nail polish companies to develop nail colors and products that complement their clothing lines.
3. Entertainment - Entertainment companies can partner with beauty brands to create limited edition nail polish collections tied to their movies or TV shows.
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