Pinrose's 'Best Travel Perfume Ever' Takes the Form of a Towelette
Laura McQuarrie — June 24, 2017 — Fashion
References: pinrose & hellogiggles
There are plenty of travel-sized perfume bottles that are available to consumers, but these perfume wipes from Pinrose present an even more convenient solution for those who are constantly on the go.
The pack of 20 Eau de Parfum Towelettes come in an assortment of the brand's best-selling fragrances, including Wild Child, Merry Maker, Secret Genius, Tambourine Dreamer and Pillowtalk Poet. These single-use perfume wipes can also be found in The Starter Kit from Pinrose, which explores its entire scent collection.
Across the world of personal care and beauty, many consumers are turning to single-use wipes as on-the-go solutions for everything from stain removal to self-tanning and deodorizing so that full-sized product bottles do not need to be carted around.
The pack of 20 Eau de Parfum Towelettes come in an assortment of the brand's best-selling fragrances, including Wild Child, Merry Maker, Secret Genius, Tambourine Dreamer and Pillowtalk Poet. These single-use perfume wipes can also be found in The Starter Kit from Pinrose, which explores its entire scent collection.
Across the world of personal care and beauty, many consumers are turning to single-use wipes as on-the-go solutions for everything from stain removal to self-tanning and deodorizing so that full-sized product bottles do not need to be carted around.
Trend Themes
1. Convenience of Single-use Wipes - The rise in popularity of single-use wipes as a convenient solution for on-the-go personal care needs presents an opportunity for innovative product development.
2. Travel-sized Alternatives - The demand for travel-sized alternatives to traditional full-sized products creates an opportunity for disruptive innovation in the personal care industry.
3. Exploration of Scent Collections - The trend of offering sampler kits that feature a range of scents allows consumers to explore and discover new fragrance options, leading to innovation in the perfume industry.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the convenience trend by developing more innovative and sustainable single-use wipes for various purposes.
2. Beauty - The beauty industry can leverage the demand for travel-sized products by creating novel packaging designs and formulations that cater to the needs of frequent travelers.
3. Perfume - The perfume industry has an opportunity to create unique scent collections and sampler kits that enhance the fragrance exploration experience for consumers.
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