This Commercial for Harry's Outlines the Reasons for Its Origin
Riley von Niessen — January 10, 2017 — Fashion
Harry's, a shaving subscription service that prides itself on offering consumers high-quality razors at an affordable price, joined with ad agency Partners & Spade to create a promotional spot that considers how it came to be.
Filmed similarly to a documentary, the commercial shows how its founders grew up with a common goal in mind: making sure that they weren't getting ripped off by big-name razor brands. The narrator of the shaving subscription service ad explains why their competitor's products cost so much, with that reason being an unfair profit gain that's come from big brands increasing prices over time.
To combat this, Jeff and Andy, the shaving subscription service's founders, bought a 95-year-old German factory so that they could maintain quality while keeping costs low. By simplifying the design and selling directly over the Internet, Harry's gets rid of unnecessary flairs for marketing and cuts out the middleman to ensure consumers aren't paying for it.
Filmed similarly to a documentary, the commercial shows how its founders grew up with a common goal in mind: making sure that they weren't getting ripped off by big-name razor brands. The narrator of the shaving subscription service ad explains why their competitor's products cost so much, with that reason being an unfair profit gain that's come from big brands increasing prices over time.
To combat this, Jeff and Andy, the shaving subscription service's founders, bought a 95-year-old German factory so that they could maintain quality while keeping costs low. By simplifying the design and selling directly over the Internet, Harry's gets rid of unnecessary flairs for marketing and cuts out the middleman to ensure consumers aren't paying for it.
Trend Themes
1. Shaving Subscription Services - Disruptive innovation opportunity: Explore new ways to offer consumers high-quality razors at affordable prices through subscription models.
2. Disrupting Big Brand Profits - Disruptive innovation opportunity: Identify strategies to challenge big-name razor brands and their unfair profit gains by offering competitive pricing and quality.
3. Direct-to-consumer Sales - Disruptive innovation opportunity: Embrace the power of e-commerce to sell products directly to consumers, cutting out unnecessary marketing costs and middlemen.
Industry Implications
1. E-commerce - Disruptive innovation opportunity: Utilize online platforms to disrupt traditional retail models and establish direct connections with consumers.
2. Personal Care - Disruptive innovation opportunity: Rethink traditional personal care product distribution methods by offering subscription services that provide quality and cost benefits.
3. Manufacturing - Disruptive innovation opportunity: Explore the acquisition of existing factories to maintain quality control and reduce costs, enabling disruptive approaches to market pricing.
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