These Print Ads Promote the IKEA Charging Furniture Pieces
Laura McQuarrie — April 12, 2016 — Marketing
In order to promote the wireless IKEA charging furniture range in a creative way, the 'IKEA for Real' print ads were released.
IKEA's wireless charging range includes lamps and tables that do more than just provide light and a surface to store items on. Since these ordinary pieces of home decor have next-generation features, these playful ads highlight some of the unexpected features of these household objects. In one ad, IKEA labels a broom as a toothbrush, a lamp as a charger and a spray can as deodorant—and remarks "one thing is for real."
Considering that wireless charging is fairly new, yet highly desired by consumers, these creative print ads from IKEA prove that this is not a far-off futuristic invention and there is something real to believe in and buy now.
IKEA's wireless charging range includes lamps and tables that do more than just provide light and a surface to store items on. Since these ordinary pieces of home decor have next-generation features, these playful ads highlight some of the unexpected features of these household objects. In one ad, IKEA labels a broom as a toothbrush, a lamp as a charger and a spray can as deodorant—and remarks "one thing is for real."
Considering that wireless charging is fairly new, yet highly desired by consumers, these creative print ads from IKEA prove that this is not a far-off futuristic invention and there is something real to believe in and buy now.
Trend Themes
1. Playful Advertising - Using unconventional object ads to promote products in a creative way.
2. Next-generation Furniture - Highlighting the unexpected features of furniture pieces that go beyond their traditional uses.
3. Consumer Desire for Wireless Charging - Capitalizing on the growing demand for wireless charging solutions.
Industry Implications
1. Home Decor - Exploring opportunities for innovative advertising approaches in the home decor industry.
2. Technology - Creating furniture designs that integrate wireless charging technology in the technology industry.
3. Personal Care - Adapting unconventional advertising strategies to promote everyday personal care products in the personal care industry.
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