Guerlain's 'LUI' Embraces Both Masculine and Feminine Scents
Laura McQuarrie — June 23, 2017 — Fashion
References: guerlain & luxurylaunches
One of the newest fragrance products to be released by Guerlain, LUI, is a celebration of both masculine and feminine scents. Across the cosmetic industry, a growing number of beauty products are being formatted and branded to be free from ties to a particular gender.
In French, the word "lui" can be used to refer "to him" and "to her." As such, Guerlain supports this with a statement that says: "Neither totally feminine nor truly masculine, it is both at once. Guerlain is inspired by a generation that is free from the norms of the genre, and has the idea of a decidedly universal perfume."
In terms of scent, the unisex perfume boasts top notes of pear and clove, midnotes of powdery, spicy benzoin and carnation, plus a deep, alluring base of leather, musk, vanilla and smoke.
In French, the word "lui" can be used to refer "to him" and "to her." As such, Guerlain supports this with a statement that says: "Neither totally feminine nor truly masculine, it is both at once. Guerlain is inspired by a generation that is free from the norms of the genre, and has the idea of a decidedly universal perfume."
In terms of scent, the unisex perfume boasts top notes of pear and clove, midnotes of powdery, spicy benzoin and carnation, plus a deep, alluring base of leather, musk, vanilla and smoke.
Trend Themes
1. Gender-neutral Fragrances - More and more fragrance products are being developed to be free from ties to a particular gender, presenting an opportunity for innovation in this space.
2. Universal Perfumes - The idea of a perfume that can be worn by anyone, regardless of gender, is becoming increasingly popular, creating room for brands to develop and market such products.
3. Blurring Gender Lines - As more industries begin to blur the lines between what's considered masculine and feminine, there is an opportunity for companies in the cosmetics industry to follow suit and create products that cater to this sentiment.
Industry Implications
1. Fragrance Industry - The fragrance industry is ripe for disruptive innovation with the growing demand for gender-neutral scents such as Guerlain's LUI.
2. Cosmetics Industry - The cosmetics industry can tap into the trend of blurring gender lines by creating gender-neutral products that cater to a wide range of consumers.
3. Fashion Industry - As the fashion industry moves towards gender-fluid clothing, fragrances that are not tied to traditional gender norms can become an opportunity for companies wishing to tap into this burgeoning market.
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