'Burberry Bespoke' Introduces a Range of Custom Perfume Scents
Laura McQuarrie — June 7, 2017 — Fashion
References: ca.burberry & luxurylaunches
'Burberry Bespoke' introduces a set of seven individual fragrances that can be transformed into custom perfume products as part of an exclusive in-store experience.
Fragrances include Amber Heath, Wild Thistle and Hawthorn Bloom, all of which draw inspiration from natural landscapes, elements and beauty. As well as being able to enjoy the Bespoke Burberry scents in three types of concentrations. For instance, the perfumes can be adjusted to feature different intensities, such as 49.5% Amber Heath or just 5% Antique Oak.
Each scent was crafted by master perfumer Francis Kurkdjian with creative direction from Christopher Bailey. As such, the neck of each fragrance bottle can be adorned with one of 16 different leather strips, adding an additional layer of personalization to the luxury perfume product.
Fragrances include Amber Heath, Wild Thistle and Hawthorn Bloom, all of which draw inspiration from natural landscapes, elements and beauty. As well as being able to enjoy the Bespoke Burberry scents in three types of concentrations. For instance, the perfumes can be adjusted to feature different intensities, such as 49.5% Amber Heath or just 5% Antique Oak.
Each scent was crafted by master perfumer Francis Kurkdjian with creative direction from Christopher Bailey. As such, the neck of each fragrance bottle can be adorned with one of 16 different leather strips, adding an additional layer of personalization to the luxury perfume product.
Trend Themes
1. Customized Perfumes - The rise of 'Burberry Bespoke' and its personalized fragrance offerings presents a disruptive innovation opportunity in the fragrance industry.
2. Exclusive In-store Experiences - The concept of offering exclusive in-store experiences, such as customizing fragrances, can be a disruptive innovation opportunity for retailers.
3. Personalized Luxury Products - The inclusion of customizable leather strips on fragrance bottles by 'Burberry Bespoke' showcases the potential for personalized luxury products in the market.
Industry Implications
1. Fragrance Industry - The fragrance industry can explore the opportunity of customization and personalization to attract customers and stand out in the market.
2. Retail Industry - Retailers can adopt exclusive in-store experiences, like customizable fragrances, to drive foot traffic and enhance customer loyalty.
3. Luxury Goods Industry - The luxury goods industry can tap into the trend of personalized luxury products, like customized fragrances, to cater to the growing demand for unique and distinctive offerings.
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