These Wipes Were Designed and Branded for Parents of Young Children
Mishal Omar — January 30, 2017 — Life-Stages
References: facebook & packagingoftheworld
These saline wipes are designed specifically for infants and may used to relieve dry, stuffy noses.
The wipes were designed for the brand 'tinynose' by the creative agency 'neverSeenbefore.' The brand is based in Bangkok, Thailand and its saline wipes include ingredients like avocado oil, all of which are tested by dermatologists, are organic, are safe for the face and body and are described as "nourishing." The packaging itself features an image of a baby with a red nose that is removed so that the wipes in the packaging can be taken out.
These gentle, moisturizing wipes are ideal to keep on hand for when infants or sick or simply when they make a mess.
The wipes were designed for the brand 'tinynose' by the creative agency 'neverSeenbefore.' The brand is based in Bangkok, Thailand and its saline wipes include ingredients like avocado oil, all of which are tested by dermatologists, are organic, are safe for the face and body and are described as "nourishing." The packaging itself features an image of a baby with a red nose that is removed so that the wipes in the packaging can be taken out.
These gentle, moisturizing wipes are ideal to keep on hand for when infants or sick or simply when they make a mess.
Trend Themes
1. Organic Baby Products - The increasing popularity of organic products presents an opportunity for the baby products industry to create more organic and natural options, like tinynose saline wipes with organic ingredients.
2. Sustainability in Baby Products Packaging - There is a growing trend towards eco-friendly and recyclable packaging in the baby products industry, allowing for innovation in product packaging like tinynose's packaging with a baby nose images that is removed for easy access to wipes.
3. Niche Targeting in Baby Skincare - Tinynose's branding and marketing towards parents of young children, and specifically towards the use for dry, stuffy noses, demonstrates the potential for industry players to identify and target specific niches within the baby skincare market.
Industry Implications
1. Baby Skincare Industry - The niche product offering of tinynose's organic saline wipes presents an opportunity for baby skincare brands to innovate and offer more organic and natural options.
2. Creative Agency Industry - As brands become more specialized, creative agencies can capitalize on this trend by providing design, branding, and marketing services to niche products like tinynose saline wipes.
3. Organic Skincare Industry - Tinynose's use of organic ingredients presents opportunities for other companies in the organic skincare industry to innovate and develop products specifically for young children and infants.
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