Premium meats are now being offered online
Implications - Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat. The premium branding of such products alleviates potential concerns associated with at-home door meat deliveries, catering to consumers who are looking to prioritize both health and convenience in their purchase decisions.
Workshop Question - How could your brand combine convenience with premium quality products/services?
Trend Themes
1. Online Meat Curation - Premium online meat curation services are allowing those who consume protein to receive it at the frequency they prefer, whether it's real meat or imitation meat.
2. Plant-based Meat Products - Offering all-natural vegan meat substitutes made from plant-based ingredients is becoming more popular for those who want cruelty-free imitations of meat products.
3. Meal Kit Delivery Service - The availability of meal delivery kits that provide all necessary ingredients for cooking without needing to go to a grocery store, is now enabling more people to enjoy high-quality meals in the comfort of their homes.
Industry Implications
1. Online Meat Retail - As online meat retail continues to gain ground, there are significant opportunities for meat suppliers to sell premium cuts directly to consumers and to bring meat delivery to a wider audience.
2. Plant-based Food Production - Opportunities exist for the development of new plant-based meat substitutes for vegetarians, vegans, and for people who adhere to restricted diets that require non-meat meat alternatives.
3. Food and Grocery Retail - Disruptive innovations like meal kit deliveries offer grocery retailers the opportunity to introduce new and engaging services that attract foodies and health enthusiasts.
