'NOBLE jerky' is a New Line from a 50-Year-Old Meat Company
Laura McQuarrie — March 21, 2018 — Lifestyle
References: noblejerky & livekindly.co
Urbani Foods is a 50-year-old meat business that is now exploring the world of plant-based food with its all-new line of non-GMO, vegan and natural jerky.
NOBLE jerky is offered in Original, Sweet BBQ, Teriyaki and Chipotle flavors, mimicking the properties of animal-derived jerky that many consumers have become familiar with. As the company has plenty of expertise in the area of drying meats, its product is touted as one that has the potential to convert meat-eating consumers into trying a new alternative. Claudio Urbani, CEO of Urbani Foods, says: “The only way to convince the meat-eating population, and slowly reduce our dependence on meat, will be to provide alternatives that are identical in taste and texture."
In order to better compete with a number of emerging plant-based start-up companies, some well-established dairy and meat companies are not just experimenting with vegan ingredients but overhauling their approach to animal products altogether.
NOBLE jerky is offered in Original, Sweet BBQ, Teriyaki and Chipotle flavors, mimicking the properties of animal-derived jerky that many consumers have become familiar with. As the company has plenty of expertise in the area of drying meats, its product is touted as one that has the potential to convert meat-eating consumers into trying a new alternative. Claudio Urbani, CEO of Urbani Foods, says: “The only way to convince the meat-eating population, and slowly reduce our dependence on meat, will be to provide alternatives that are identical in taste and texture."
In order to better compete with a number of emerging plant-based start-up companies, some well-established dairy and meat companies are not just experimenting with vegan ingredients but overhauling their approach to animal products altogether.
Trend Themes
1. Emerging Plant-based Snack Market - The rise of plant-based food options is disrupting the snack industry, creating opportunities for companies like Urbani Foods to enter new markets.
2. Conversion of Meat-eating Consumers - Companies like Urbani Foods are capitalizing on the potential to convert meat-eating consumers by offering plant-based alternatives that mimic the taste and texture of traditional jerky.
3. Overhauling Animal Product Approach - Established dairy and meat companies are embracing vegan ingredients and completely revamping their approach to animal products in order to compete with plant-based start-ups.
Industry Implications
1. Snack Industry - The snack industry is experiencing disruption as consumers increasingly seek out plant-based options, creating opportunities for innovation.
2. Food Manufacturing Industry - The food manufacturing industry is being impacted by the rising demand for plant-based products, necessitating the development of new production processes and ingredients.
3. Meat Industry - Traditional meat companies are being forced to adapt to the plant-based trend by exploring vegan alternatives and transforming their product offerings.
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