Riverford Organic Farmers Offers a Weekly Organic 'Meatbox'
Laura McQuarrie — August 5, 2016 — Lifestyle
References: riverford & independent
The 'Quick and Easy Meatbox' from Riverford Organic Farmers is designed to make it exceptionally easy to prepare healthy meals at home using meat from small-scale organic producers who care for free-range animals fed on organic pastures.
While this week's box is set to provide thick-cut rump beef steaks, beef mince, chicken breasts, lamb chops and sausages, the curated contents of the Meatbox are ever-changing and offer endless variety.
Consumers who are after specific cuts of meat are also given the option to build their own Meatbox on Riverford's website. Riverford also notes that customers say that they enjoy being able to "supplement their Meatbox order with a box of our organic vegetables or other farm shop produce."
While this week's box is set to provide thick-cut rump beef steaks, beef mince, chicken breasts, lamb chops and sausages, the curated contents of the Meatbox are ever-changing and offer endless variety.
Consumers who are after specific cuts of meat are also given the option to build their own Meatbox on Riverford's website. Riverford also notes that customers say that they enjoy being able to "supplement their Meatbox order with a box of our organic vegetables or other farm shop produce."
Trend Themes
1. Organic Meat Boxes - Small-scale organic meat producers can create direct-to-consumer delivery services for curated weekly meat boxes to increase sales.
2. Custom Meatboxes - Companies can offer customizable meat boxes online, allowing consumers to pick their preferred cuts of meat for delivery.
3. Farm-to-table Meat - Restaurants can offer farm-to-table meat options that feature sustainable cuts from small-scale organic meat producers like those found in Riverford's Meatbox.
Industry Implications
1. Food Delivery - Small-scale organic meat producers can collaborate with food delivery companies to offer farm-to-table meat boxes for customers interested in making healthy meals at home with fresh meat.
2. Grocery Retail - Grocery stores can offer their own version of curated meat boxes, utilizing small-scale organic farmers and direct-to-consumer delivery services to attract health-conscious customers.
3. Restaurant - Restaurants can differentiate themselves by offering farm-to-table meat options that feature sustainable cuts from small-scale organic meat producers like those found in Riverford's Meatbox.
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