This Hallmark Holiday Ad Features a Vegan Christmas Dinner
Christopher Magsambol — November 9, 2015 — Pop Culture
This Hallmark holiday ad departs from the brand's usual heart-tugging commercials and shows us a more humorous side to the greeting card company. The ad depicts a typical family dinner setup, but when someone asks for the ham, it is revealed that this Christmas, they are eating all vegan. The angry grandfather rushes over to the fridge only to realize there are only fruits and vegetables. To cheer him up, his daughter gives him the closest thing she has to ham -- a pig ornament.
Viewers will be able to relate to the imperfect holiday moments that families have, and hopefully can find the humor in them too. This particular ad promotes the brand's new 'Keepsake Ornament' line of Hallmark holiday products. This year, Hallmark has also chosen to keep its campaign strictly digital and will have a social media campaign partnering with Snapchat.
Viewers will be able to relate to the imperfect holiday moments that families have, and hopefully can find the humor in them too. This particular ad promotes the brand's new 'Keepsake Ornament' line of Hallmark holiday products. This year, Hallmark has also chosen to keep its campaign strictly digital and will have a social media campaign partnering with Snapchat.
Trend Themes
1. Humorous Christmas Commercials - Brands can explore the opportunity of incorporating humor into their holiday advertisements to engage viewers and create a memorable impact.
2. Vegan Christmas Dinner - The rise in popularity of veganism presents an opportunity for food and beverage companies to create innovative plant-based Christmas dinner options.
3. Digital Advertising Campaigns - Brands can leverage the power of social media and digital platforms, like Snapchat, to reach a wider audience and enhance their holiday marketing campaigns.
Industry Implications
1. Greeting Card Industry - There is potential for the greeting card industry to tap into the growing demand for unique and personalized holiday keepsakes, like Hallmark's 'Keepsake Ornaments'.
2. Food and Beverage Industry - Companies in the food and beverage industry have the opportunity to create innovative and delicious vegan Christmas dinner options to cater to the increasing number of vegan consumers.
3. Digital Marketing Industry - The digital marketing industry can provide creative and effective strategies for brands to promote their holiday campaigns through social media platforms, delivering targeted messages to the right audience.
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