Mosa Meat Aims to Disrupt the Meat Market Through High-End Establishments
Laura McQuarrie — January 18, 2018 — Lifestyle
References: mosameat.eu & livekindly.co
Mosa Meat is a company that's looking to disrupt the $1 trillion meat market with its cultured meat solution—specifically by targeting high-end restaurants. The solution that the brand is working towards is set to be on the market in a matter of just one to two years.
As Mosa Meat describes: "the livestock sector is responsible for more than 18% of human-induced greenhouse gas emissions. And the burden of meat production is only expected to worsen since global demand for meat is forecast to rise significantly towards 2050." Ultimately, Mosa Meat aims to create a solution to make the mass production of cultured meat affordable.
Across the food and fashion industries, vegan and cruelty-free brands are emerging as innovators that are being celebrated and supported by consumers for the betterment of their personal health, animal welfare and the environment.
As Mosa Meat describes: "the livestock sector is responsible for more than 18% of human-induced greenhouse gas emissions. And the burden of meat production is only expected to worsen since global demand for meat is forecast to rise significantly towards 2050." Ultimately, Mosa Meat aims to create a solution to make the mass production of cultured meat affordable.
Across the food and fashion industries, vegan and cruelty-free brands are emerging as innovators that are being celebrated and supported by consumers for the betterment of their personal health, animal welfare and the environment.
Trend Themes
1. Cultured Meat Solutions - The disruptive innovation opportunity lies in developing affordable and sustainable cultured meat solutions to meet the rising global demand for meat.
2. High-end Restaurant Market - The opportunity to disrupt the high-end restaurant market exists by offering cultured meat as a premium and sustainable alternative to traditional meat.
3. Vegan and Cruelty-free Brands - The rise of vegan and cruelty-free brands presents an opportunity for disruptive innovation in the food and fashion industries by catering to the growing consumer demand for ethical and sustainable products.
Industry Implications
1. Food - The food industry has the potential to be disrupted by the development and commercialization of affordable and sustainable cultured meat solutions.
2. Restaurant - The restaurant industry can be disrupted by offering high-end establishments the option to incorporate cultured meat as a premium and sustainable menu item.
3. Fashion - The fashion industry has the opportunity to embrace disruptive innovation by supporting and promoting vegan and cruelty-free brands that align with consumer values of personal health, animal welfare, and environmental sustainability.
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