e.l.f. Cosmetics' Pore-Refining Primer Mask is Touted as a Real-Life Filter
Laura McQuarrie — January 17, 2018 — Fashion
References: elfcosmetics & hellogiggles
One of the newest products to be added to e.l.f. Cosmetics' collection of skincare products is the Primer Sheet Mask, which is a solution for brightening the skin, refining the appearance of pores and like any priming product, creating the perfect canvas for makeup to be applied. With ingredients like Vitamin C, Hyaluronic Acid and Vitamin B3 that are revered in the world of skincare, this mask is branded as one that's "better than any photo filter in the app store."
While photo-ready products used to be created primarily for professional makeup artists with clients who needed to be photographed or filmed, a new wave of skincare products has emerged targeting the social media generation; these products include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes.
While photo-ready products used to be created primarily for professional makeup artists with clients who needed to be photographed or filmed, a new wave of skincare products has emerged targeting the social media generation; these products include everything from selfie-perfecting cleansers to Instagram-worthy cosmetics that create flawless finishes.
Trend Themes
1. Priming Sheet Masks - Opportunity for skincare brands to develop sheet masks that not only provide skincare benefits but also prime the skin for makeup application.
2. Social Media Skincare - Opportunity for skincare brands to create products that cater to the needs and desires of the social media generation, focusing on selfie-perfecting and Instagram-worthy results.
3. Photo-ready Skincare - Opportunity for skincare brands to develop products that offer photo-ready results, targeting individuals who want their skin to look flawless in photos and videos.
Industry Implications
1. Skincare - Opportunity for the skincare industry to innovate by incorporating priming benefits into sheet masks and developing products that align with social media trends.
2. Cosmetics - Opportunity for the cosmetics industry to collaborate with skincare brands to create priming products that work in synergy, producing flawless finishes for makeup application.
3. Professional Photography - Opportunity for professional photography industry to offer services that cater to individuals who desire photo-ready results from their skincare routines.
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