FaceTory is a Service That Exclusively Provides Korean Face Masks
Laura McQuarrie — December 27, 2016 — Fashion
References: facetory & trndmonitor
'FaceTory' is the name of a new subscription box service with a unique premise. As well as providing cosmetic consumers with a selection of beauty products to sample each month, FaceTory prides itself on offering a curated selection of Korean sheet masks. Naturally, there are a variety of face masks suited to different purposes, and FaceTory aims to connect consumers with their perfect match.
One of the founders of FaceTory, Sang Lee, remarks: "There are more than 10,000 varieties of sheet masks available in the Korean market at this time, but less than 10% are readily available in the US." Since the sheet masks that are included in the monthly subscription kits are sourced directly from the manufacturers, costs are kept low, making it extremely affordable for American consumers to discover cult Korean favorites.
One of the founders of FaceTory, Sang Lee, remarks: "There are more than 10,000 varieties of sheet masks available in the Korean market at this time, but less than 10% are readily available in the US." Since the sheet masks that are included in the monthly subscription kits are sourced directly from the manufacturers, costs are kept low, making it extremely affordable for American consumers to discover cult Korean favorites.
Trend Themes
1. Korean Sheet Mask Subscriptions - Opportunity for subscription box services to specialize in offering curated selections of Korean sheet masks for customers to discover new favorites.
2. Beauty Subscription Services - Opportunity for beauty subscription services to offer curated selections of sheet masks as an additional product category to cater to customers' skincare needs.
3. Cult Korean Beauty Products - Opportunity for retailers to import and sell a wider range of Korean sheet masks to meet the growing demand in the US market.
Industry Implications
1. Cosmetics - Opportunity for cosmetic manufacturers to collaborate with subscription box services like FaceTory to expand their market reach and introduce their sheet mask products to a wider customer base.
2. E-commerce - Opportunity for e-commerce platforms to feature dedicated sections for Korean sheet masks and partner with subscription services to provide customers with a convenient way to regularly receive new sheet mask products.
3. Import/export - Opportunity for import/export companies to facilitate the distribution of Korean sheet masks to retailers in the US, allowing them to cater to the increasing demand for these products.
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