Glow Recipe's Watermelon Glow Sheet Mask Sold Out in Minutes
Ellen Smith — May 22, 2018 — Fashion
References: glowrecipe & hypebae
Glow Recipe's Watermelon Glow Sheet Mask has sold out just minutes after its highly anticipated online release.
The Korean skincare brand responsible for this product developed a cult following after the success of its pink juice moisturizer, which was famed for its lightweight yet reparative formula. The new product is expected to produce similar results from the comfort and convenience of a jelly-like sheet mask that rests on one's face. The mask has been infused with hyaluronic acid, fermented watermelon extract and natto gum.
In an official statement, the brand noted that “We know that not all our customers can be as shameless to sheet mask in the back of an Uber, so we wanted to create a beautiful, selfie-ready invisible sheet mask that provides the effects of ‘glass skin,’ which hopefully sparks this movement of sheet masking whenever you need that quick skin-fix, even if you’re en route to a first date.”
Image Credit: Christine Hanh
The Korean skincare brand responsible for this product developed a cult following after the success of its pink juice moisturizer, which was famed for its lightweight yet reparative formula. The new product is expected to produce similar results from the comfort and convenience of a jelly-like sheet mask that rests on one's face. The mask has been infused with hyaluronic acid, fermented watermelon extract and natto gum.
In an official statement, the brand noted that “We know that not all our customers can be as shameless to sheet mask in the back of an Uber, so we wanted to create a beautiful, selfie-ready invisible sheet mask that provides the effects of ‘glass skin,’ which hopefully sparks this movement of sheet masking whenever you need that quick skin-fix, even if you’re en route to a first date.”
Image Credit: Christine Hanh
Trend Themes
1. Invisible Sheet Masks - The development of invisible sheet masks provides a convenient and discreet way for users to achieve skincare benefits on the go.
2. Jelly-like Texture - The trend towards jelly-like textures in skincare products presents opportunities for brands to create innovative and fun-to-use formulations.
3. Fermented Ingredients - The use of fermented ingredients like watermelon extract in skincare products offers potential for improved efficacy and natural skincare solutions.
Industry Implications
1. Skincare - The skincare industry can explore the development of invisible sheet masks and incorporate innovative jelly-like textures to cater to consumer demands for convenience and experience-driven products.
2. Beauty - The beauty industry can leverage the popularity of jelly-like sheet masks to create disruptive products that combine skincare benefits with attractive, selfie-ready formulations.
3. Personal Care - The personal care industry can tap into the trend of fermented ingredients in skincare products and develop effective and natural solutions that cater to consumer preferences for clean and sustainable products.
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