GlamGlow’s MultiMasking Set Meets a Variety of Skin Needs
Mishal Omar — February 19, 2018 — Fashion
References: sephora
Known for its Millennial and Gen Z-targeted skincare products, GlamGlow is now offering its MultiMasking kit, which offers several of its face masks in small tube forms.
The masks were made for people with all skin types, including dry, oily, and sensitive. The products in the MultiMasking collection can be mixed and matched for various areas of the face — making them ideally suited for combination skin — or they can be used individually depending on the users’ skin needs for the day. Products in the collection include the brands’ FlashMud, YouthMud, SuperMud, GravityMud, and ThirstyMu — each of which target different skin concerns.
Individuals who prefer sampling products before committing, or who have highly sensitive skin, will likely benefit from the GlamGlow MultiMasking kit.
The masks were made for people with all skin types, including dry, oily, and sensitive. The products in the MultiMasking collection can be mixed and matched for various areas of the face — making them ideally suited for combination skin — or they can be used individually depending on the users’ skin needs for the day. Products in the collection include the brands’ FlashMud, YouthMud, SuperMud, GravityMud, and ThirstyMu — each of which target different skin concerns.
Individuals who prefer sampling products before committing, or who have highly sensitive skin, will likely benefit from the GlamGlow MultiMasking kit.
Trend Themes
1. Multimasking - Opportunity to create versatile skincare products that offer multiple benefits for different skin needs in one package.
2. Sample Kits - Disruptive innovation opportunity for brands to provide small tubes or containers of their products for customers to sample before committing to full-sized versions.
3. Targeted Skincare - Creating skincare products that specifically cater to different skin concerns, allowing customers to choose products that address their individual needs.
Industry Implications
1. Skincare - The skincare industry can explore the concept of multimasking and develop versatile products for customers with different skin needs.
2. Beauty Sample Kits - Opportunity to disrupt the traditional beauty industry by offering sample kits that allow customers to try out a variety of products before making a purchase.
3. Personalized Skincare - Innovation opportunity for brands to create targeted skincare products that address specific skin concerns, providing personalized solutions for customers.
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