Charlotte Tilbury's Debut Fragrance is Being Teased with a VR Film
Laura McQuarrie — August 19, 2016 — Marketing
References: youtu.be & eventmagazine
In order to kick off the launch of its debut fragrance, 'Scent of a Dream,' Charlotte Tilbury created a 360-degree VR film starring supermodel Kate Moss.
The virtual reality film can be viewed through headsets like Samsung Gear or Google Cardboard, but it is also available for regular viewing through YouTube for those who do not have access to VR-viewing equipment. The dynamic and immersive film is based on the idea of a "dream becoming a reality" and begins with an otherworldly scene of Moss in outer space, who transports viewers to a different realm in order to convey more about the essence of the scent.
In order to help as many Charlotte Tilbury fans experience this content as it was meant to be viewed, select stores are being equipped with Scent of a Dream VR pods.
The virtual reality film can be viewed through headsets like Samsung Gear or Google Cardboard, but it is also available for regular viewing through YouTube for those who do not have access to VR-viewing equipment. The dynamic and immersive film is based on the idea of a "dream becoming a reality" and begins with an otherworldly scene of Moss in outer space, who transports viewers to a different realm in order to convey more about the essence of the scent.
In order to help as many Charlotte Tilbury fans experience this content as it was meant to be viewed, select stores are being equipped with Scent of a Dream VR pods.
Trend Themes
1. Virtual Reality Fragrance Marketing - Opportunity for brands to create immersive virtual reality experiences to promote and showcase their fragrances.
2. 360-degree Advertising Films - Potential for brands to utilize 360-degree films to captivate and engage viewers while conveying the essence of their products or services.
3. Accessible Virtual Reality Content - Emerging trend of making virtual reality content available not only through VR headsets but also accessible through regular platforms like YouTube, opening up new audiences.
Industry Implications
1. Fragrance Industry - Opportunity for fragrance companies to leverage virtual reality and immersive experiences to create unique marketing campaigns and enhance customer engagement.
2. Advertising and Marketing Industry - Disruptive innovation opportunity for advertising agencies to explore the use of 360-degree advertising films to create more captivating and memorable brand experiences.
3. Virtual Reality Industry - Growing demand for accessible virtual reality content provides an opportunity for the VR industry to expand its reach and develop innovative ways to deliver VR experiences.
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