Food brands turn to food delivery for increasingly niche items
Implications - With subscription and delivery services abound, brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms. These niche delivered items are either offered as part of marketing campaigns, or as a way to establish loyalty.
Insight - Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products.
Insight - Many consumers today are accustomed to not only an unprecedented level of convenience thanks to technology, but an unprecedented amount of choice when it comes to the products they buy as well. As a result, there's not only an expectation but a strong desire for easy access to all sorts of products.
Workshop Question - How could your brand incorporate niche delivery services into its business model?
Trend Themes
1. Niche Direct-to-consumer Delivery - Brands are becoming increasingly niche in the products they offer via direct-to-consumer platforms.
2. Subscription Services - Brands are using subscription services as a way to establish loyalty with their customers.
3. Geo-targeted Delivery Services - Companies are offering geo-targeted delivery services for added convenience and accessibility.
Industry Implications
1. Food Delivery - The food delivery market is expanding exponentially with consumers enjoying the ability to access virtually any kind of edibles they desire.
2. Condiments - Premium condiment brands are using direct-to-consumer delivery to establish loyalty and differentiate their offerings.
3. Retail Subscriptions - Retail brands are leveraging subscription services as a way to create brand loyalty and a consistent revenue stream.
