Well-known candy and dessert brands transform their items into spread form
Trend - The transformation of classic desserts and candies, like Lindt chocolates or Creme Eggs, into spreadable form allows brands to expand their product lines and prioritize creativity in the production process.
Insight - Consumers with adventurous tastebuds are often prioritizing novelty when it comes to their purchasing decisions. In this space, many are intrigued by familiar flavors in new formats. This comes as consumers don't want to shy away from their go-to indulgences but are open to experimentation because they are trying to satisfy a sense of curiosity.
Insight - Consumers with adventurous tastebuds are often prioritizing novelty when it comes to their purchasing decisions. In this space, many are intrigued by familiar flavors in new formats. This comes as consumers don't want to shy away from their go-to indulgences but are open to experimentation because they are trying to satisfy a sense of curiosity.
Workshop Question - Consider an alternate platform through which your product/service could be offered.
Trend Themes
1. Transformation of Classic Desserts Into Spreadable Form - Creating spreads out of familiar treats such as chocolates and candies appeals to consumers looking for novelty experiences
2. Infusion of Healthier Ingredients Into Nut Butters - Collagen peptides and grass-fed collagen are being added to nut butters, promoting healthier options for consumers to enjoy
3. Blend of Diverse Flavors and Textures Into Spreads - Combining flavors and textures, such as cinnamon and subtle hints of tang, provides product variety in a market dominated by sweet- and chocolate-centric spreads
Industry Implications
1. Food Industry - The food industry constantly innovates by transforming traditional products into new and creative forms of delivery
2. Health and Wellness Industry - Health and wellness experts are infusing products with healthy ingredients such as collagen peptides, in an attempt to cater to more health-conscious consumers
3. Marketing Industry - Marketers use social media and exclusive deals to create buzz on new products and generate follower interest in the brand
