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Spreadable Confection

Well-known candy and dessert brands transform their items into spread form

Trend - The transformation of classic desserts and candies, like Lindt chocolates or Creme Eggs, into spreadable form allows brands to expand their product lines and prioritize creativity in the production process.

Insight - Consumers with adventurous tastebuds are often prioritizing novelty when it comes to their purchasing decisions. In this space, many are intrigued by familiar flavors in new formats. This comes as consumers don't want to shy away from their go-to indulgences but are open to experimentation because they are trying to satisfy a sense of curiosity.
Workshop Question - Consider an alternate platform through which your product/service could be offered.
Trend Themes
1. Transformation of Classic Desserts Into Spreadable Form - Creating spreads out of familiar treats such as chocolates and candies appeals to consumers looking for novelty experiences
2. Infusion of Healthier Ingredients Into Nut Butters - Collagen peptides and grass-fed collagen are being added to nut butters, promoting healthier options for consumers to enjoy
3. Blend of Diverse Flavors and Textures Into Spreads - Combining flavors and textures, such as cinnamon and subtle hints of tang, provides product variety in a market dominated by sweet- and chocolate-centric spreads
Industry Implications
1. Food Industry - The food industry constantly innovates by transforming traditional products into new and creative forms of delivery
2. Health and Wellness Industry - Health and wellness experts are infusing products with healthy ingredients such as collagen peptides, in an attempt to cater to more health-conscious consumers
3. Marketing Industry - Marketers use social media and exclusive deals to create buzz on new products and generate follower interest in the brand
2.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 52 Examples:
76,166 Total Clicks
Date Range:
Mar 16 — Oct 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Collagen-Enhanced Nut Butters
Collagen-Enhanced Nut Butters
Wild Friends Foods' Nut Butters are Infused with Collagen Peptides
Wild Friends Foods recently introduced a first-of-its-kind line of enhanced nut butter products with grass-fed collagen peptides to support good health in many different ways. As Wild Friends... MORE
Carrot Cake Spreads
Carrot Cake Spreads
Trader Joe's Carrot Cake Spread is Made with Real Carrots, Fruit & Spices
Trader Joe’s recently introduced a Carrot Cake Spread that is made with real pieces of carrots, plenty of different kinds of fruit like pineapple and orange peels, raisins, autumnal spices,... MORE
Crispy Candy Spreads
Crispy Candy Spreads
M&Ms Chocolate Spread with Crispy Pieces Combines is a Sweet New Toast Topper
For those who love the texture of crunchy peanut butter, but also enjoy the sweet chocolate taste of Nutella, M&Ms Chocolate Spread with Crispy Pieces is the ultimate combination. M&Ms... MORE
Chocolatey Cookie Spreads
Chocolatey Cookie Spreads
Chef Dominique Ansel Has Created the World's First Oreo Cookie Spread
Chef Dominique Ansel, the creator of the cronut among many other tasty treats, is the person behind Oreo cookie spread. The spread was created in partnership with Nabisco and is designed to recreate... MORE
Deliciously Posh Chocolate Spreads
Deliciously Posh Chocolate Spreads
The Lindt Chocolate Spread is New, Creamy and Exclusive
The premium Lindt chocolate spread is bound to give Nutella a run for its money. The new product, offered by the beloved chocolatiers that have been active since 1845, boasts a flavorful creamy... MORE
Candy-Flavored Nut Butters
Candy-Flavored Nut Butters
The New Cadbury Creme Egg Nut Butter is a Delicious Easter Treat
Just in time for Easter, Funky Nut Co. has debuted its Cadbury Creme Egg nut butter. While Cadbury Creme Eggs are already an Easter staple, this sweet sandwich spread provides a whole new way to... MORE

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Autumnal Granola-Infused Spreads
Autumnal Granola-Infused Spreads
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Flavored Honey Cream Spreads
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Premium High-Protein Bars
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Autumnal Indulgence QSR Snacks
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Apple Cinnamon Bean Dips
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Chocolate Hazelnut-Drizzled French Fries
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play_circle_filledElevated PB&J Pairings
Elevated PB&J Pairings
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Crunchy Bite-Sized Chocolates
Crunchy Bite-Sized Chocolates
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Chickpea-Based Blondies
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Chip-Filled White Chocolates
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Thick Belgium-Style Waffles
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Blended Avocado Frappuccino
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Pie-Themed Food Trucks
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Collagen-Enriched Jerkies
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Cookie-Infused Cream Cheeses
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Collagen-Enriched Waters
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Charitable Superfood Snacks
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Gluten-Free Oat Spreads
Gluten-Free Oat Spreads
Kween's Granola Butter is a Spreadable Take on a Crunchy, Nutritious Snack
Hemp Coffee Add-Ins
Hemp Coffee Add-Ins
Ladybird Provisions' Vegan Coffee Bombs are an Alternative to Butter Coffee
Freshness-Focused Nut Bars
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NuttZo is Now Launching a Line of 'Bold Bitez' Refrigerated Snacks
Paleolithic Diet-Inspired Supplements
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Bone-Free Gelatin Formulas
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Chocolatey Cocoa Ghee Spreads
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Seed-Packed Paleo Spreads
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Palm Oil-Free Chocolate Butters
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Cold Brew Dessert Cones
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The Dominique Ansel Kitchen is Now Serving Cold Brew Soft Serve
Indulgent Fudge-Filled Truffles
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Lindt's Lindor Fudge Swirl Truffles Contain Two Kinds of Filling
Featherlight Floating Cakes
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Dominique Ansel's Zero Gravity Cake is Served Inside of a Balloon
Pastel Cupcake-Flavored Candies
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The New Vanilla Cupcake M&M's Celebrate the Start of Spring
Globally Inspired Nut Butters
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These Nut Butter Spreads Boast Thai, Indian and African Flavors
Apple Pie Corn Dogs
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Dominique Ansel Kitchen Will be Offering a Limited Edition Apple Pie Dessert
Interlocking Churro Desserts
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The Dominique Ansel Bakery Japan Reimagines the Sweet Churro Form
Whipped Chocolate Butter
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Dairy-Free Hazelnut Spreads
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'Nocciolata' Serves as a Dairy-Free Alternative to Nutella
Alternative Nut Butter Jars
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These Dynamic Nut Butters are Both Nutritious and Flavorful
Potato Gaufrette-Topped Treats
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This Dominique Ansel Creation Includes a Crispy Waffle Fry Chip
Wholesome Spread Packaging
Wholesome Spread Packaging
This Low-Sugar Jam Brand Redesigned for a Family-Friendly and Fun Look
Chocolate Taco Treats
Chocolate Taco Treats
A Cozy Kitchen's Chocolate Tacos are Filled With Homemade Fudge Ice Cream
Frozen S'more Snacks
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This Dominique Ansel Creation Reverses the Traditional Campfire Snack
Dessert-Topped Corn Snacks
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The Dominque Ansel Bakery Japan Serves a Corn and Ice Cream Treat
Macadamia Nut Butters
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These New Spreads Offer a Fresh Take on Traditional Nut Butters
Gourmet Ice Cream Tacos
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Dominique Ansel's Latest Creation is a Sweet Ice Cream Taco
Organic Pumpkin Spreads
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This Pumpkin Seed Butter Serves as a Vegan-Friendly Sandwich Spread
African Nut Butters
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Seed-Infused Peanut Butters
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High-Protein Peanut Spreads
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These Nut Butters are Deisgned to Make Protein Supplementation Easier
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