The Haagen-Daaz Sabo Pop-Up Fuses Ice Cream, Traditional Sweets and Tea
Laura McQuarrie — May 2, 2018 — Lifestyle
References: haagen-dazs.co.jp & japantimes.co.jp
The Haagen-Daaz Sabo recently opened in Tokyo, offering consumers the chance to experience Haagen-Daaz's many desserts, but with a traditional Japanese twist.
The Haagen-Daaz Sabo, or "tea room," pairs different kinds of tea with various ice cream flavors inspired by classic confections. Some of the options served at the pop-up include strawberry soup, vanilla dorayaki (а red bean pancake), shiratama zenzai (a red bean soup with mochi) with green-tea-flavored ice cream.
At the pop-up, those with a sweet tooth have the chance to discover elevated takes on familiar recipes. The starring ice cream flavors of each dish may be purchased by the tub from the ice cream brand, offering a new way for consumers to discover favorite flavors and get inspired to create their own decadent desserts.
The Haagen-Daaz Sabo, or "tea room," pairs different kinds of tea with various ice cream flavors inspired by classic confections. Some of the options served at the pop-up include strawberry soup, vanilla dorayaki (а red bean pancake), shiratama zenzai (a red bean soup with mochi) with green-tea-flavored ice cream.
At the pop-up, those with a sweet tooth have the chance to discover elevated takes on familiar recipes. The starring ice cream flavors of each dish may be purchased by the tub from the ice cream brand, offering a new way for consumers to discover favorite flavors and get inspired to create their own decadent desserts.
Trend Themes
1. Fusion Desserts - The combination of traditional Japanese sweets and ice cream provides an opportunity for innovative dessert creations.
2. Tea-infused Treats - Pairing different kinds of tea with ice cream flavors can lead to unique and flavorful dessert options.
3. Elevated Classic Recipes - Offering elevated versions of familiar recipes can provide a new twist on traditional desserts.
Industry Implications
1. Food and Beverage - This trend can be applied to the food and beverage industry, allowing for the creation of new dessert options.
2. Hospitality - The concept of dessert pop-ups can be implemented in the hospitality industry to attract customers and offer unique dining experiences.
3. Product Manufacturing - Ice cream brands can capitalize on this trend by offering their ice cream flavors in tubs, inspiring consumers to create their own decadent desserts.
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