Cadbury's 'Creme Egg Camp' Appeals to Hungry Chocolate Lovers
Laura McQuarrie — January 23, 2018 — Marketing
References: facebook & asiantrader.biz
Cadbury's classic Creme Eggs are often associated with Easter, but this year the confectionery brand has captured the attention of consumers early by launching special-edition White Creme Eggs and the Creme Egg Camp pop-up.
The pop-up will be open for a few weeks, inviting chocolate-loving fans of the brand inside for a taste of a variety of treats made with the legendary Creme Egg. Inside the Campfire Kitchen, a variety of dishes are served, including everything from Gooey Creme Egg Cookies to the Creme Egg Toastie, or Creme Eggs sandwiched between pieces of toast. To wash it all down, Creme Egg Hunters’ Hot Chocolate will be served, featuring Cadbury hot chocolate infused with a melted Creme Egg.
Tickets for the event may be purchased online ahead of time, with 100% of the proceeds going towards the Prince’s Trust Charity.
The pop-up will be open for a few weeks, inviting chocolate-loving fans of the brand inside for a taste of a variety of treats made with the legendary Creme Egg. Inside the Campfire Kitchen, a variety of dishes are served, including everything from Gooey Creme Egg Cookies to the Creme Egg Toastie, or Creme Eggs sandwiched between pieces of toast. To wash it all down, Creme Egg Hunters’ Hot Chocolate will be served, featuring Cadbury hot chocolate infused with a melted Creme Egg.
Tickets for the event may be purchased online ahead of time, with 100% of the proceeds going towards the Prince’s Trust Charity.
Trend Themes
1. Pop-up Experiences - The rise of immersive pop-up experiences presents an opportunity for brands to create unique and memorable interactions with consumers.
2. Limited-edition Products - Brands can capitalize on limited-edition products to generate excitement and drive consumer interest.
3. Collaborations with Charities - Partnerships with charitable organizations can help brands align themselves with a cause and generate goodwill among consumers.
Industry Implications
1. Food and Beverage - Food and beverage companies can create pop-up events to showcase new products and offer unique dining experiences.
2. Hospitality and Tourism - Hotels and travel companies can incorporate pop-up experiences to attract and engage guests.
3. Retail - Retailers can collaborate with charities on limited-edition products to drive foot traffic and generate sales while giving back to the community.
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