Arby's is Testing Beer Cheese Sandwiches for 'Meatoberfest'
Katherine Pendrill — September 14, 2018 — Lifestyle
References: brandeating
Oktoberfest is coming and Arby's is celebrating by brining together meat and beer in the form of Beer Cheese Sandwiches. While certainly not vegetarian-friendly, the new sandwiches offer a delicious new take on Arby's signature meats.
According to eagle-eyed diners, Arby's has begun testing Beer Cheese Sandwiches in Evansville, Indiana. There are multiple sandwiches to choose from, each of which is served on a toasted pretzel bun topped with beer cheese, crispy onions strings, mustard, and pickles. The sandwiches are designed to celebrate Oktoberfest, or as Arby's has cleverly re-branded the holiday, 'Meatoberfest.'
For those looking for an even boozier and meatier option, the chain is also serving up two hefty sandwiches with beer braised beef, dubbed the Beer Braised Beef Sandwich and the Beer Cheese Triple Stack Sandwich.
Image Credit: Brand Eating.
According to eagle-eyed diners, Arby's has begun testing Beer Cheese Sandwiches in Evansville, Indiana. There are multiple sandwiches to choose from, each of which is served on a toasted pretzel bun topped with beer cheese, crispy onions strings, mustard, and pickles. The sandwiches are designed to celebrate Oktoberfest, or as Arby's has cleverly re-branded the holiday, 'Meatoberfest.'
For those looking for an even boozier and meatier option, the chain is also serving up two hefty sandwiches with beer braised beef, dubbed the Beer Braised Beef Sandwich and the Beer Cheese Triple Stack Sandwich.
Image Credit: Brand Eating.
Trend Themes
1. Meat and Beer Combos - More restaurants can explore combining meat and beer in their menu offerings.
2. Holiday-themed Menu Items - Restaurants can capitalize on holiday celebrations by introducing limited-time themed menu items.
3. Pretzel Buns - Using pretzel buns for sandwiches can elevate the taste and excitement of menu items.
Industry Implications
1. Fast Food - Fast food restaurants can capitalize on creating limited-time seasonal menu items to generate buzz and excitement.
2. Alcohol - Beer companies and other alcohol makers can collaborate with restaurants to promote unique drinks and food pairings.
3. Bakery - Bakeries can explore creating different types of specialty buns for restaurants and food establishments to use in their menu items.
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