Haagen-Dazs Created 'The Extraordinary Honey Bee' VR Experience
Laura McQuarrie — May 2, 2018 — Marketing
References: vimeo & prnewswire
For Free Cone Day this year, Häagen-Dazs fans will be able to sample the ice cream products that couldn't be created without the honey bee, as well as immerse themselves in The Extraordinary Honey Bee VR experience. Häagen-Dazs has been supporting honey bee research since 2008 and to bring awareness to the cause, so the ice cream brand is dedicating Free Cone Day this year to the humble honey bee.
The Extraordinary Honey Bee VR film is one that's "only viewable at the size of a honey bee" and has the potential to give consumers a new perspective on the disappearing honey bee population and colony collapse disorder.
Häagen-Dazs brings attention to the fact that without the honey bee, fruits and berries would disappear, along with ice creams, sorbets, frozen yogurts and bars made with simple, natural ingredients.
The Extraordinary Honey Bee VR film is one that's "only viewable at the size of a honey bee" and has the potential to give consumers a new perspective on the disappearing honey bee population and colony collapse disorder.
Häagen-Dazs brings attention to the fact that without the honey bee, fruits and berries would disappear, along with ice creams, sorbets, frozen yogurts and bars made with simple, natural ingredients.
Trend Themes
1. Virtual Reality Experiences - Creating insect-sized VR experiences like 'The Extraordinary Honey Bee' can provide unique perspectives and immersive storytelling opportunities.
2. Sustainable Agriculture - Raising awareness about the honey bee population and colony collapse disorder highlights the importance of sustainable agriculture practices and innovation in supporting pollination.
3. Brand Activism - Brands dedicating events like Free Cone Day to a cause can engage consumers and promote brand activism through immersive experiences like The Extraordinary Honey Bee VR film.
Industry Implications
1. Ice Cream - Ice cream brands can leverage VR technology to create unique and educational experiences that deepen consumers' emotional connection to their products and sustainability efforts.
2. Entertainment - The development of insect-sized VR experiences opens up new opportunities for storytelling and interactive entertainment, enhancing user engagement and immersion.
3. Environmental Conservation - The use of VR experiences like The Extraordinary Honey Bee film can raise awareness about environmental issues and spark innovation in conservation efforts.
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