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Whey Enhancement

Unexpected snacks are enriched with the addition of whey protein

Trend - Brands are rapidly introducing whey protein-based snacks that are ideal for consumers who are looking to up their protein intake outside of shakes and snack bars. These nutritionally enhanced recipes come in the form of pizzas, muffins, toppings, and more.

Insight - Motivated by the health and wellness movement, consumers—and especially those who are athletic or have an active lifestyle—are looking for ways to enhance their nutritional intake, even when they are indulging in their favorite foods. Since many are striving to balance their dietary choices with their dynamic lifestyles, consumers prioritize products that afford them a seamless and minimalist experience when it comes to intaking their nutrients for their day.
Workshop Question - How can you engage with "halfway healthy" consumers who are looking for a less rigid commitment to a healthy diet?
Trend Themes
1. Protein-enhanced Snacks - Brands are rapidly introducing protein-enhanced snacks that allows consumers to up their protein intake outside of shakes and snack bars.
2. Sustainability in Protein Production - There is a trend of consumers looking for ways to consume protein but also to lessen their carbon footprint, leading to innovative products that make use of sustainably produced protein.
3. Convenient High-protein Snacks - The trend towards consumption of foods that are rich in protein has brought about products that are not only high in protein, but also convenient to eat on-the-go.
Industry Implications
1. Food and Nutrition - The food and nutrition industry can utilize protein-enhanced snack trends and sustainable protein production practices to innovate and develop new products.
2. Fitness and Wellness - The fitness and wellness industry can utilize the trend towards high-protein convenience snacks to create products catering to active lifestyles.
3. Sustainability - The sustainability industry can work with the trends towards sustainable protein sources to develop greener products, leading to less of an impact on the environment.
3.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
75,632 Total Clicks
Date Range:
Oct 16 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Microwaveable Protein Muffins
Microwaveable Protein Muffins
Health Warrior's Single-Serve Muffin Reinvents Microwavable Desserts
Over the past year, a number of brands have revived the microwavable dessert category with a range of new products that can easily be made in a single-serve mug. While many of these newly released... MORE
Probiotic Whey Pops
Probiotic Whey Pops
The White Moustache's Flavored Pops Make the Most of a Yogurt By-Product
The White Moustache makes a variety of probiotic handmade, hand-strained and hand-packed yogurt products and its newest products, flavored pops, are made with whey, a by-product of the yogurt-making... MORE
Protein-Packed Popcorn Snacks
Protein-Packed Popcorn Snacks
Ips Pop Popcorn Provides Serves as a Light, Yet Nutritious Snack
The food company Ips Snacks recently expanded its portfolio with the addition of a protein-rich snack called Ips Pop popcorn. As “the first and only protein popcorn on the market,” Ips... MORE
High-Protein Frozen Pizzas
High-Protein Frozen Pizzas
Quest Nutrition's Thin Crust Frozen Pizzas are Low in Net Carbs
Now that Quest Nutrition has launched protein bars, cookies and chips, it is now introducing something entirely new with its line of thin crust frozen pizzas. The Quest Thin Crust Pizzas are... MORE
High-Protein Frostings
High-Protein Frostings
You Fresh Naturals' 'Muscle Frosting' Boasts a Pure Whey Protein Base
It is not difficult for consumers to make or purchase their own cookie-flavored frosting, but You Fresh Naturals’ ‘Muscle Frosting’ offers both flavor and a high dose of protein.... MORE
Sustainable Protein Cookies
Sustainable Protein Cookies
Oatmega's New Protein Cookies are Made with Grass-Fed Whey Protein
For those who are looking for a way to add more protein to their diet without resorting to chalky protein shakes or sugary energy bars, Oatmega’s new protein cookies are a great option. Made... MORE

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