Cadbury's Freddo Chocolate is Now Available as a Hot Beverage
Katherine Pendrill — September 7, 2016 — Lifestyle
Cadbury recently expanded its long-standing Freddo brand to include a kid-friendly drinking chocolate. With cooler weather just around the corner, the new product helps the brand capitalize on the sale of hot beverage mixes during the fall and winter months.
The new Freddo drinking chocolate is a hot chocolate mix that is designed to taste just like the iconic candy bar. The product was tested with a consumer panel and proved extremely popular among families. As a result, the product is marketed as a great hot chocolate alternative for kids to enjoy during the cooler months. As brand manager for Mondelēz International Raquel Alcobia explains, "The product builds on Cadbury Freddo's popularity and, with great feedback from mums already, we believe this launch can help unlock incremental sales in the drinking chocolate category."
The new Freddo drinking chocolate is a hot chocolate mix that is designed to taste just like the iconic candy bar. The product was tested with a consumer panel and proved extremely popular among families. As a result, the product is marketed as a great hot chocolate alternative for kids to enjoy during the cooler months. As brand manager for Mondelēz International Raquel Alcobia explains, "The product builds on Cadbury Freddo's popularity and, with great feedback from mums already, we believe this launch can help unlock incremental sales in the drinking chocolate category."
Trend Themes
1. Kid-friendly Hot Beverages - Disruptive innovation opportunity: Developing more hot beverage options for children that are designed to mimic popular candy flavors.
2. Seasonal Beverage Mixes - Disruptive innovation opportunity: Creating limited edition beverage mixes that cater to seasonal preferences and capitalize on sales during colder months.
3. Brand Extension Through Product Variation - Disruptive innovation opportunity: Expanding popular confectionery brands into new product categories, such as hot chocolate mixes, to tap into different consumer preferences and increase market share.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Incorporating popular confectionery flavors into new product lines, such as hot beverage mixes, to attract a broader range of consumers and increase product diversification.
2. Beverage - Disruptive innovation opportunity: Experimenting with different flavors and formulas to create unique and appealing hot beverage mixes that cater to specific consumer preferences, such as kid-friendly options.
3. Food and Beverage Retail - Disruptive innovation opportunity: Partnering with confectionery brands to develop and market exclusive hot beverage mixes that capitalize on seasonal demand and provide unique offerings for customers.
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