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Fashion Fare

Fashion and food collaborations range from big-brand to name-brand

Implications - The worlds of fashion and food are merging as brands within these industries co-create and collaborate on various projects. Whether in the form of food-branded clothing or immersive experiences, these collaborations speak to the power of co-branding, especially when it's between two seemingly unrelated entities.

Insight - Thanks to an increased focus on marketing and branding, many consumers today are highly identified with and attached to certain brands, particularly a few in the food category. As a result, opportunities for these consumers to celebrate and display this fandom can have a strong appeal.
Workshop Question - Choose a company in an industry unrelated to your brand's, and conceptualize a product/service/experience for that collaboration.
Trend Themes
1. Co-branding Collaborations - There is an increased interdependence between clothing, food and beverage brands. Businesses can benefit from partnering with brands unrelated to their core industry.
2. Limited-edition Seasonal Collections - Creating limited-edition products or services that are timely and relevant to the cultural moment appeals to consumers' desire for something unique and exclusive.
3. Multi-brand Sustainable Collaborations - Collaborating with other brands to participate in altruistic or cause-based endeavors appeals to environmentally and socially conscious consumers.
Industry Implications
1. Fashion and Apparel - Fashion and style inspire collaborations with other industries to offer exclusive, seasonal, designer collections that appeal to consumers’ sentimentality.
2. Food and Beverage - Consumers show attachment and brand loyalty toward particular food categories, and brands can create co-branded campaigns to market their products or services.
3. Hospitality and Entertainment - The merging of haute cuisine with entertainment creates additional revenue streams for businesses to offer immersive dining experiences inspired by current trends and cultural moments.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
131,412 Total Clicks
Date Range:
Mar 18 — Oct 18
Trending:
Warm
Consumer Insight Topics:

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