The Cambell Soup Co. is Testing an Online Service for Soup Delivery
Laura McQuarrie — December 5, 2017 — Lifestyle
References: just-food
In an effort to refresh its business model, the Campbell Soup Co. is now testing an online soup delivery service that will deliver premium soups directly to the homes of consumers.. As it stands, the program is only being introduced to a domestic market as a pilot test. With this service, consumers will be able to browse online for a variety of canned soups, place an order and have it conveniently shipped to their home.
With the rise of healthy eating, it has been noted that a growing number of consumers are sticking to shopping the perimeter of a supermarket, which is where the fresh foods are kept. To make it easier for consumers to get their hands on packaged goods like soup, which can typically only be found in the middle aisles of a store, Campbell Soup Co. is set to challenge the traditional CPG model.
With the rise of healthy eating, it has been noted that a growing number of consumers are sticking to shopping the perimeter of a supermarket, which is where the fresh foods are kept. To make it easier for consumers to get their hands on packaged goods like soup, which can typically only be found in the middle aisles of a store, Campbell Soup Co. is set to challenge the traditional CPG model.
Trend Themes
1. Premium Soup Delivery - Campbell Soup Co. is testing an online soup delivery service, tapping into the growing trend of convenient and healthy food options.
2. Fresh Food Shopping - The rise of healthy eating has led to consumers shopping for fresh foods, presenting innovative opportunities for companies to make packaged goods more easily accessible.
3. Disrupting CPG Model - Campbell Soup Co.'s online soup delivery service challenges the traditional CPG model, providing new avenues for selling packaged goods like soup.
Industry Implications
1. Food Delivery - The premium soup delivery service provides a new niche within the food delivery industry, catering to consumers seeking convenient and healthy food options.
2. Grocery - The rise of fresh food shopping creates opportunities for the grocery industry to reimagine store layouts and offer more accessible packaged goods.
3. CPG - Campbell Soup Co.'s soup delivery service disrupts the traditional CPG model, paving the way for innovation in selling packaged goods.
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