Glittering and golden garnishes make their way into savory menu items
Trend - Native to dessert pastries and whipped cream topped beverages, edible glitter and gold garnishing has expanded into the realm of savory fare. This shift suggests that popular presentation styles within the food and beverage market continue to skew toward that of a maximalist nature.
Insight - Social media has created a desire for lifestyle documentation in contemporary consumers—especially those in the Millennial and Gen Z demographics. Striving to produce content that is eye-catching and engaging through visual aesthetics, consumer expectations about different experiences are heightened. In this space, many become increasingly selective about what will go on their platform as they build their personal brand which, in turn, drives their purchasing decisions.
Insight - Social media has created a desire for lifestyle documentation in contemporary consumers—especially those in the Millennial and Gen Z demographics. Striving to produce content that is eye-catching and engaging through visual aesthetics, consumer expectations about different experiences are heightened. In this space, many become increasingly selective about what will go on their platform as they build their personal brand which, in turn, drives their purchasing decisions.
Workshop Question - What of-the-moment food presentation fads can you look to for unexpected inspiration?
Trend Themes
1. Maximalist Presentation - The trend of maximalist presentation in food and beverage continues to appeal to consumers driven by social media aesthetics, creating opportunities for luxury, visually stunning menu items.
2. Edible Glitter and Gold - The trend of edible glitter and gold provides opportunities for innovation in the food industry, with luxury menu items and themed seasonal items that appeal to consumers driven by social media aesthetics.
3. Luxury Ingredients as a Showcase - The trend of luxury ingredients as a showcase in food and beverage continues to draw consumer attention, catering to demand for an elevated dining experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage these trends to create visually stunning and luxurious menu items that cater to the demand for an elevated dining experience.
2. Entertainment and Event Planning - The entertainment and event planning industry can leverage these trends to create visually stunning displays of food and beverage that cater to event-goers' demand for a unique experience and photo-ops.
3. Social Media and Influencer Marketing - The social media and influencer marketing industries can leverage these trends to create shareable content and capitalize on the demand for visually stunning experiences that cater to consumers' desire for 'Instagrammable' moments.
