Online influencers and vloggers evolve into digital animations
Trend - Online influencers continue to evolve with emerging platforms and forms of content creation, and with that, we’re seeing a shift toward more digitally animated personas. These digitally created animations that evoke nostalgia and familiarity in their cartoonish form.
Insight - Millennials and Gen Z consumers emphasize experience not only in the product space, but also in reference to content and beyond. As a result, younger audiences prioritize novelty—whether it be in terms of immersion or something unexpected. In this space, engagement is increased as consumers choose to interact and explore new forms of presentation, product storytelling, and more.
Insight - Millennials and Gen Z consumers emphasize experience not only in the product space, but also in reference to content and beyond. As a result, younger audiences prioritize novelty—whether it be in terms of immersion or something unexpected. In this space, engagement is increased as consumers choose to interact and explore new forms of presentation, product storytelling, and more.
Workshop Question - How can your brand leverage an unconventional influencer or media persona to add a sense of nostalgia and sentimentality to your brand?
Trend Themes
1. Digital Animation Influencers - Younger audiences prioritize novelty and engagement in content formats, bringing to light the potential for animators and artists to explore creating new digital personas.
2. Virtual Influencers - Virtual influencers create an opportunity for businesses to explore alternative marketing avenues and could disrupt the traditional role of modeling and advertising.
3. Educational Animation Series - Animated educational series for kids is a disruptive opportunity for the education industry to explore alternative learning methods that are engaging and fun.
Industry Implications
1. Entertainment Industry - The entertainment industry can leverage digital animation and storytelling to create new influential and interactive experiences for younger generations
2. Fashion Industry - Virtual fashion influencers could disrupt and change the fashion industry, giving more representation to underrepresented demographics and harnessing the power of social media to directly target audiences
3. Education Industry - The education industry can leverage technology like animated educational series and virtual reality experiences to enhance learning and engage students in a more interactive way.
5 Featured, 45 Examples:
122,176 Total Clicks
Date Range:
Oct 17 — Dec 19
Trending:
Mild
Consumer Insight Topics:
