The Cadbury Dairy Milk Oreo Sandwich Merges Favorite Treats
Michael Hemsworth — January 30, 2018 — Lifestyle
The Cadbury Dairy Milk Oreo Sandwich has been announced by Mondelēz as a new chocolate treat option in the UK that will provide consumers with a hybrid snack that merges favorite products together. Set to launch in February, the new candy bar consist of mini Oreo biscuits with creme that have been filled with a layer of Cadbury Dairy Milk chocolate. This creates a creamy texture within the otherwise crunchy cookie to satisfy growing preferences for foods that merge flavors and textures unexpectedly.
The Cadbury Dairy Milk Oreo Sandwich will be launched along with new Cadbury Oreo Bites that consist of a chocolate bite that's filled with creamy and crunchy Oreo filling. With the popularity of the Cadbury and Oreo partnership only growing, the products look to offer consumers a new way to enjoy the iconic confections.
The Cadbury Dairy Milk Oreo Sandwich will be launched along with new Cadbury Oreo Bites that consist of a chocolate bite that's filled with creamy and crunchy Oreo filling. With the popularity of the Cadbury and Oreo partnership only growing, the products look to offer consumers a new way to enjoy the iconic confections.
Trend Themes
1. Hybrid Confectionery - This trend of hybrid confectionery products merges consumer favorites together for unexpected flavors and textures.
2. Multisensory Snacks - This trend responds to the increasing demand for multisensory experiences in the snacking category, particularly by combining textures.
3. Brand Collaborations - This trend highlights the value of brand collaborations and how they can generate buzz and interest around new and unique products.
Industry Implications
1. Confectionery - The confectionery industry can leverage this trend of hybrid products to create unique flavors and textures that appeal to consumers.
2. Food Manufacturing - Innovation in food manufacturing and experimenting with different techniques such as filling, coating and multilayering, can enable manufacturers to bring more novel products to the market.
3. Marketing and Advertising - Industry players can leverage brand collaborations to create buzz around new products and promote a unique value proposition to consumers.
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