Lion's mane mushrooms are adopted for a cognitive boost
Trend - The Lion's Mane is increasingly being incorporated into wellness offerings by brand. The mushroom carries numerous benefits, some of which include boosting cognitive and immune function, improving mood, fighting inflammation and oxidation, contributing to heart health, and more.
Insight - Consumers with health problems or those recognizing the negative effects that a busy lifestyle might have on one's wellbeing are turning to holistic solutions. This comes as individuals realize that body upkeep—pertaining both to functions, as well as appearance—requires continual care. As a result, many look to seamlessly infuse their diet with products that help boost their health in some capacity, allowing them to be healthier, confident, and more energetic in their day-to-day.
Insight - Consumers with health problems or those recognizing the negative effects that a busy lifestyle might have on one's wellbeing are turning to holistic solutions. This comes as individuals realize that body upkeep—pertaining both to functions, as well as appearance—requires continual care. As a result, many look to seamlessly infuse their diet with products that help boost their health in some capacity, allowing them to be healthier, confident, and more energetic in their day-to-day.
Workshop Question - How can you reevaluate a product's formulation to include ingredients that boost cognitive function?
Trend Themes
1. Holistic Wellness Solutions - Consumers are turning to holistic solutions for health issues and body upkeep, leading to an opportunity for businesses to offer products that help boost health and wellness.
2. Mushroom-based Products - Mushrooms are becoming more popular as a source of health benefits and are being incorporated into a wide range of products, from coffee to ice cream.
3. Functional Beverages - Functional beverages are expanding as consumers seek out ways to quench their thirst, leading brands like Koios to offer products that improve cognitive function.
Industry Implications
1. Wellness Industry - The increasing demand for holistic wellness solutions presents an opportunity for businesses to offer products and services that address common health issues in a natural way.
2. Food and Beverage Industry - Mushrooms are becoming a popular ingredient in a wide range of food and beverage products, creating an opportunity for businesses to develop new and innovative products that cater to health-conscious consumers.
3. Supplement Industry - Functional beverages and mushroom-based products are leading to the development of new supplements that cater to a wide range of consumer needs, from improving cognitive function to supporting the body's sleep cycle.
