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Cognitive Mushroom

Lion's mane mushrooms are adopted for a cognitive boost

Trend - The Lion's Mane is increasingly being incorporated into wellness offerings by brand. The mushroom carries numerous benefits, some of which include boosting cognitive and immune function, improving mood, fighting inflammation and oxidation, contributing to heart health, and more.

Insight - Consumers with health problems or those recognizing the negative effects that a busy lifestyle might have on one's wellbeing are turning to holistic solutions. This comes as individuals realize that body upkeep—pertaining both to functions, as well as appearance—requires continual care. As a result, many look to seamlessly infuse their diet with products that help boost their health in some capacity, allowing them to be healthier, confident, and more energetic in their day-to-day.
Workshop Question - How can you reevaluate a product's formulation to include ingredients that boost cognitive function?
Trend Themes
1. Holistic Wellness Solutions - Consumers are turning to holistic solutions for health issues and body upkeep, leading to an opportunity for businesses to offer products that help boost health and wellness.
2. Mushroom-based Products - Mushrooms are becoming more popular as a source of health benefits and are being incorporated into a wide range of products, from coffee to ice cream.
3. Functional Beverages - Functional beverages are expanding as consumers seek out ways to quench their thirst, leading brands like Koios to offer products that improve cognitive function.
Industry Implications
1. Wellness Industry - The increasing demand for holistic wellness solutions presents an opportunity for businesses to offer products and services that address common health issues in a natural way.
2. Food and Beverage Industry - Mushrooms are becoming a popular ingredient in a wide range of food and beverage products, creating an opportunity for businesses to develop new and innovative products that cater to health-conscious consumers.
3. Supplement Industry - Functional beverages and mushroom-based products are leading to the development of new supplements that cater to a wide range of consumer needs, from improving cognitive function to supporting the body's sleep cycle.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
127,289 Total Clicks
Date Range:
Feb 17 — Sep 18
Trending:
Average
Consumer Insight Topics:

Featured Examples

Adaptogenic Coconut Milk Horchatas
Adaptogenic Coconut Milk Horchatas
This Mushroom Milk by the New New Age is a Nutrient-Dense Treat
Mushroom Milk by the New New Age is a beverage powder consisting of cinnamon, dehydrated coconut milk and medicinal mushrooms to create an adaptogenic horchata-like treat. The nourishing beverage... MORE
Medicinal Mushroom Products
Medicinal Mushroom Products
The Brand Loom Offers Gourmet Fungal Products and Tinctures
Loom is a brand based in a rural region near Montreal, Quebec that offers gourmet mushroom products that also have medicinal benefits. The brand’s purpose and collection, despite its highly... MORE
Cognition-Supporting Drinks
Cognition-Supporting Drinks
The Koios Functional Beverages are Free of Artificial Ingredients
The functional beverage market is expanding as consumers seek out beneficial ways to quench their thirst, so brands like Koios are responding with new products with this in mind. The brand has... MORE
Mushroom Ice Cream
Mushroom Ice Cream
This Unique Ice Cream Flavor Blends Lion's Mane Mushroom with Marmalade
Unframed Ice Cream from Cape Town in South Africa recently unveiled a unique ice cream flavor that blends mushrooms and marmalade. The unusual combination is built upon a non-dairy ice cream base,... MORE
Mushroom Coffee Mixes
Mushroom Coffee Mixes
Four Sigmatic's Coffee Packets are Enriched with Mushroom Extracts
Four Sigmatic hopes to help consumers make the most of their morning cup of coffee by offering mushroom coffee mixes. Options from the brand include Mushroom Coffee with Lion’s Mane, Mushroom... MORE
Caffeinated Mushroom Elixirs
Caffeinated Mushroom Elixirs
Four Sigmatic's Innovative Blends Offer Great Health Benefits
After years of research, emerging health benefits have been associated with fungi, prompting Four Sigmatic to release its groundbreaking mushroom elixirs. Such fungi like the Reisha, Chaga,... MORE
Multi-Mushroom Food Supplements
Multi-Mushroom Food Supplements
The Four Sigmatic 10 Mushroom Blend Supplement is Balanced
The Four Sigmatic 10 Mushroom Blend supplement is the latest offering from the brand that seeks to provide consumers with a way to combine all of their mushroom intake preferences into one singular... MORE

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