Iconic athleisure designs are reimagined in order to renew appeal
Implications - Brands are taking advantage of the familiarity of their most recognizable designs by releasing new, deconstructed versions in order to appeal to a consumer subset obsessed with limited and special edition capsule collections. This shift speaks to the continued enthusiasm around streetwear culture with its covetable high-low mix and its ability to be co-opted by larger brands in ways that are both original and unexpected.
Workshop Question - How can the design of your product be reimagined for stylistic purposes?
Trend Themes
1. Deconstructed Designs - Brands are releasing new, deconstructed versions of their classic designs to appeal to consumers obsessed with limited and special edition capsule collections.
2. Streetwear Culture - The enthusiasm around streetwear culture continues to grow with its covetable high-low mix and ability to be co-opted by larger brands in original and unexpected ways.
3. Upcycling and Recycling - Designers are embracing a concept that fuses a recycled aesthetic while still exuding specific themes, creating sentimental garments with unique, eco-friendly qualities.
Industry Implications
1. Fashion Industry - Brands can incorporate deconstructed designs and streetwear culture into their collections, appealing to consumers who seek limited and special edition capsule collections.
2. Sportswear Industry - By reinterpreting iconic sportswear pieces, designers can offer comfortable and stylish garments suitable for every season and occasion.
3. Sustainability Industry - Designers can create eco-friendly products by embracing upcycling and recycling concepts, meeting consumers' growing demands for products with unique and environmentally friendly qualities.
5 Featured, 45 Examples:
111,796 Total Clicks
Date Range:
Jul 17 — Sep 18
Trending:
Warm
Consumer Insight Topics:
