Specific market segments receive attention from online deal providers
Implications - Daily deal sites like Groupon used to be rare, but today, there are more of these online discounters than you can count. With so many options, it becomes difficult for the average consumer to pay attention to the constant coupons bombarding her inbox, Facebook page or Twitter account. To stand out in this sea of daily deal aggregators, companies are creating niche discount sites that cater to a specific need or demographic, such as foodies, hipsters and sports fans.
Trend Themes
1. Niche Daily Deals - Companies are creating niche discount sites that cater to a specific need or demographic.
2. Social Responsibility - Daily deal sites with a social giving component are steadily emerging.
3. Location-based Deals - Niche daily deal sites that allow users to find discounts based on their location are becoming popular.
Industry Implications
1. E-commerce - E-commerce platforms can leverage niche discounts to create targeted customer bases.
2. Healthcare - Niched medical equipment deals can make healthcare more affordable.
3. Food and Restaurant - There is a growing demand for niche food discounts that target foodie culture.
7 Featured, 34 Examples:
133,755 Total Clicks
Date Range:
Feb 11 — Mar 12
Trending:
Untested
Consumer Insight Topics:
