The Chanel Prestige Eyewear AW11 Ads Star Claudia Schiffer
Meghan Young — June 29, 2011 — Marketing
References: chanel & justjared.buzznet
I don't think anything can get chicer -- at least when it comes to sunglasses -- than the Chanel Prestige Eyewear AW11 ad campaign. With a dramatic and almost stereotypical Parisian flair, this series of print ads are simple yet elegant, beautifully showcasing the latest shades from this fashion house.
Shot and designed by Karl Lagerfeld, the Chanel Prestige Eyewear AW11 ad campaign stars the incomparable Claudia Schiffer. Stoic and sophisticated, this long-time muse of Karl Lagerfeld shows just how to rock these couture frames.
The Chanel Prestige Eyewear AW11 ad campaign also subtly shows off a unique feature: The chain handle of the brand’s iconic handbags are woven with a strip of lambskin to form the temples. This touch will surely be appreciated by Chanel followers around the world.
Shot and designed by Karl Lagerfeld, the Chanel Prestige Eyewear AW11 ad campaign stars the incomparable Claudia Schiffer. Stoic and sophisticated, this long-time muse of Karl Lagerfeld shows just how to rock these couture frames.
The Chanel Prestige Eyewear AW11 ad campaign also subtly shows off a unique feature: The chain handle of the brand’s iconic handbags are woven with a strip of lambskin to form the temples. This touch will surely be appreciated by Chanel followers around the world.
Trend Themes
1. Luxury Eyewear Campaigns - High-end fashion houses can take their eyewear campaigns to new heights by utilizing dramatic and elegant visuals, and incorporating unique features and materials that are signature to their brand.
2. Celebrity Muse Collaborations - Partnering with well-known models or celebrities like Claudia Schiffer can enhance a fashion campaign by showcasing both the product and the brand's identity.
3. Subtle Brand Feature Highlights - Highlighting subtle signature features like the lambskin-woven chain handles in the Chanel Prestige Eyewear AW11 ad campaign can help create a strong association between the brand and its loyal followers.
Industry Implications
1. Luxury Fashion - Luxury fashion brands can capitalize on their loyal following by incorporating unique materials and features into their advertising campaigns to showcase their products in a way that resonates with their customer base.
2. Celebrity Endorsements - Partnering with well-known models or celebrities to showcase high-end products can help create a strong association between the celebrity and the brand.
3. Eyewear Manufacturing - Eyewear manufacturers can incorporate unique materials like lambskin into their designs in subtle ways that can provide added value to the product and create a stronger connection between the brand and its customers.
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