Campaigns use soirees and disorder to communicate fun & hip culture
Implications - A good party is often associated with engaging fun and a touch of disaster, which are exactly what brands are cooking up for their recent marketing campaigns. Ranging from print ads featuring crowded and chaotic soirees to upbeat, party-filled videos, these campaigns appeal to young (and young at heart) consumers who embrace excitement and disorder while allowing a brand to deliver the image of having a cool, fun-filled culture.
Trend Themes
1. Disorderly Party Campaigns - Brands are using chaotic images of rowdy parties to captivate millennial consumers and present a youthful image.
2. Interactive Campaigns - Interactive campaigns that encourage participation and engagement are becoming more and more popular as brands try to make an impression on consumers.
3. Sustainability in Hospitality - Hospitality providers are focusing on sustainability and reducing their environmental footprint to appeal to eco-conscious travellers.
Industry Implications
1. Fashion Industry - Fashion brands are leveraging party scenes and clothing to create compelling, aspirational marketing campaigns.
2. Consumer Technology Industry - Consumer technology companies are creating products and services that enhance the party experience, including music speakers, lighting systems, and smartphone apps.
3. Hospitality Industry - Hotels and resorts are adopting eco-friendly practices and marketing them to appeal to travellers who prioritize sustainability.
7 Featured, 60 Examples:
1,013,414 Total Clicks
Date Range:
Nov 11 — Mar 12
Trending:
Warm
Consumer Insight Topics:
