Look Super Sleek and Stylish in These One-for-One '4sight' Sunglasses
Deborah Kim — July 31, 2011 — Social Good
References: 4sightsunglasses & shopwithmeaning.org
For every pair of '4sight' sunglasses that you purchase, the company provides a brand new pair of corrective eyeglasses to an individual in need. So, not only are these fashionable shades a great way to protect your eyes from potentially damaging sun rays, but they also allow you to change someone’s quality of life. Eyeglasses are a great solution to a widespread problem. The only issue is that not many people, especially in the Majority World, can afford quality eye-care and eyeglasses. Roughly one billion people around the world lack the proper eye-care that they desperately need.
The founder of 4sight sunglasses, Ben Midanek, started the company after his trip to South America and East Africa. Midanek realized that no one was wearing glasses, and while he was there, he learned that 1.3 billion people currently live without the proper eye-care that they need to live a healthy life -- that means that nearly 20% of the world’s population can’t see clearly. Ben Midanek started 4sight with the goal of making it easier to help. Midaneck believes that change can happen, even if it is done one person at a time.
Buying socially conscious but fashionable shades has never been easier with these flat top wayfarers. Not only will you gain a great pair of sunglasses when you purchase from 4sight, but you will also have the great pleasure in knowing you did something good for someone else.
Contact Information:
4sight Sunglasses Website
1947 Jackson St.
San Francisco, California
94109
United States
Telephone: 415.598.8119
The founder of 4sight sunglasses, Ben Midanek, started the company after his trip to South America and East Africa. Midanek realized that no one was wearing glasses, and while he was there, he learned that 1.3 billion people currently live without the proper eye-care that they need to live a healthy life -- that means that nearly 20% of the world’s population can’t see clearly. Ben Midanek started 4sight with the goal of making it easier to help. Midaneck believes that change can happen, even if it is done one person at a time.
Buying socially conscious but fashionable shades has never been easier with these flat top wayfarers. Not only will you gain a great pair of sunglasses when you purchase from 4sight, but you will also have the great pleasure in knowing you did something good for someone else.
Contact Information:
4sight Sunglasses Website
1947 Jackson St.
San Francisco, California
94109
United States
Telephone: 415.598.8119
Trend Themes
1. Socially Conscious Fashion - The trend of purchasing fashion items that have a positive social impact, such as 4sight sunglasses that provide corrective eyeglasses to those in need.
2. Eyewear for Social Good - The trend of eyewear brands, like 4sight, incorporating a social good component by providing eyeglasses to individuals without access to quality eye-care.
3. One-for-one Business Model - The trend of companies implementing a one-for-one business model, like 4sight, where a product is sold and a similar product is donated to someone in need.
Industry Implications
1. Fashion and Accessories - The fashion and accessories industry can embrace the socially conscious trend by collaborating with organizations like 4sight to create products that have a positive impact on society.
2. Eyewear - The eyewear industry can explore opportunities to incorporate a social good aspect into their business models, similar to 4sight sunglasses' one-for-one model, to address the global problem of lack of access to quality eye-care.
3. Social Impact - Various industries can leverage the concept of using their products as a means of creating positive social impact, like the eyewear industry with brands like 4sight sunglasses.
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