Luxury vehicle-endorsed products are more credible to consumers
Implications - Considering the extravagant and high-class reputation of luxury auto brands, businesses using these supercars as endorsements for their products are hoping that their merchandise will share the same rep. Consumers looking to find reputable products will recognize these well-known car brands and therefore have a higher likelihood of wanting to make a purchase.
Trend Themes
1. Luxury Auto Endorsements - Brands utilizing luxury cars as endorsements for their products are seen as more credible to consumers.
2. Incorporating Supercar Parts - Incorporating supercar parts into products can create a strong reputation for quality and luxury, as seen in the Conair BaByliss Pro Volare Hair Dryer.
3. Sleek Design in Technology - Designing technology with sleek, high-end aesthetics, such as with the Porsche Design smartphones, can make for a desirable product for consumers.
Industry Implications
1. Luxury Goods - Premium goods can command higher prices by associating with luxury auto brands and incorporating high-end aesthetics into the product.
2. Consumer Electronics - Companies can create disruptive innovation by incorporating premium materials and luxury design elements, like sapphire crystal and brushed aluminum, into consumer electronics products.
3. Automotive - Collaborations between luxury car manufacturers and technology companies can lead to innovative products that offer unique features, such as the Mobiado CPT002 Aston Martin concept phone with car integration.
6 Featured, 47 Examples:
1,140,251 Total Clicks
Date Range:
Dec 09 — Mar 12
Trending:
Warm
Consumer Insight Topics:
