Military-inspired fashions let consumers express their combative sides
Implications - For several seasons now, fashion has had a love affair with military-inspired style. Although tough, soldier-worthy jackets, boots and more rugged, rough-and-tumble styles were once viewed as too masculine for women and not slick enough for men, they are now being embraced by serious fashionistas as well as more mainstream consumers. This style direction seems indicative of a growing combative attitude among consumers and has applications not only fashion, but in art, furniture, home design, marketing and more.
Trend Themes
1. Military-inspired Fashion - Military-inspired fashion is being embraced by serious fashionistas and more mainstream consumers, indicative of a growing combative attitude among consumers.
2. Nautical Fashion - Fashion collections frequently mark a return to seaside styles, and the Yves Saint Laurent Cruise 2012 updates classic nautical cues in a chic yet bold way.
3. Sophisticated Military Fashion - The Alexander McQueen Resort 2012 collection maintains elegant femininity and adds an element of tough-girl boldness that sets it apart from other high-end collections.
Industry Implications
1. Fashion - The military-inspired and nautical fashion trends are being embraced by mainstream consumers and can offer opportunities for clothing manufacturers and retailers.
2. Marketing - Marketing campaigns can incorporate military-inspired and nautical themes to attract consumers drawn to these trends.
3. Interior Design - Military-inspired decor pieces and nautical-themed decor are a growing trend in home design and furniture, offering opportunities for interior designers and manufacturers.
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Date Range:
Feb 11 — Mar 12
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