Maternity becomes an embraced theme in photography
Implications - Thanks to a few recent celeb moms who haven't shied away from the spotlight while expecting, pregnancy is becoming a popular theme in the world of fashion photography, pop culture and even advertising. Since virtually everyone understands that bringing a child into the world is something to be embraced, this theme hits at the core of consumer sentiment and emotion.
Trend Themes
1. Maternity Photography - The trend of maternity photography showcases that consumers are embracing pregnancy and motherhood as a beautiful, inspiring journey.
2. Gender Role Reversal - Nutricia's Baby Connection app and publicity stunt is a disruptive innovation opportunity that reverses gender roles, allowing men to experience pregnancy, making pregnancy more inclusive and empathetic.
3. Seductive Purity Portraits - The trend of seductive purity portraits in pregnancy challenges traditional maternity portraits and presents an opportunity for photographers to showcase pregnancy as a natural and empowering moment in women's lives.
Industry Implications
1. Fashion - Fashion brands and designers have an opportunity to embrace maternity fashion and pregnancy themes through their collections and campaigns.
2. Photography - The trend of maternity photography and seductive purity portraits presents an opportunity for photographers and studios to focus on this genre and offer unique and creative pregnancy portraits.
3. Health and Wellness - Gender role reversal campaigns like Nutricia's Baby Connection app present an innovation opportunity for health and wellness brands to develop products and services that support gender equity in, and empathy for, pregnancy and childbirth.
5 Featured, 42 Examples:
1,316,417 Total Clicks
Date Range:
Nov 10 — Mar 12
Trending:
Average
Consumer Insight Topics:
