Instilling Wi-Fi capabilities into unexpected products and devices
Implications - Modern consumers have a need to be connected to the Internet and their social networks at any given time, a fact that is driving brands to design products that offer Wi-Fi capability as part of their main features. A plethora of items, ranging from cars and thermostats to vending machines and even cufflinks, are now offering Internet access, demonstrating that the ability to connect online is quickly becoming a pre-requisite of any new product that hits the market.
Trend Themes
1. Wi-fi Integration - Brands are designing products that offer Wi-Fi capability as part of their main features, demonstrating that the ability to connect online is quickly becoming a pre-requisite of any new product that hits the market.
2. Wireless Connectivity - Portable and wireless-enabled gadgets are providing ease of transport and mobility while maintaining high definition capabilities, opening up opportunities for on-the-go work and entertainment.
3. Internet of Things - Devices like Twine and the Tri Cascade Elka 700-10 thermostat are paving the way towards a future in which everything may be connected to the Internet, offering new opportunities for monitoring and managing energy consumption and automating everyday tasks.
Industry Implications
1. Consumer Electronics - The consumer electronics industry can leverage Wi-Fi integration and wireless connectivity to develop new and innovative products that cater to the growing demand for on-the-go connectivity and mobility.
2. Home Automation - The home automation industry can utilize the Internet of Things to create smart homes that automate everyday tasks, optimize energy consumption and provide enhanced comfort and security.
3. Transportation - The transportation industry can leverage Wi-Fi connectivity to enhance the in-car experience and provide new and innovative services such as TrainNet, which provides entertainment, news and location-based services to commuters.
