Innovations encouraging the opposite of love and commitment
Implications - While there are many innovations encouraging love, romance and commitment -- especially around Valentine's Day -- many of today's consumers view being single as a good thing. Now, there are innovations that help consumers break up with their partners and play the field, ranging from online break-up services and affair-encouraging campaigns to hotels that cater specifically to singles. These innovations aid and even encourage singledom, suggesting that today's notion of love and romance has changed remarkably from what it was in previous generations.
Trend Themes
1. Embracing Singledom - Innovations are aiding and even encouraging singledom, suggesting that today's notion of love and romance has changed remarkably from what it was in previous generations.
2. Break-up Services - The development of break-up services provides a unique opportunity for an easier, less painful break-up process for those who feel uncomfortable having to do so themselves.
3. Offensive Advertising - Ad campaigns that shock consumers by offending marginalized groups can still receive press coverage, highlighting the importance of corporate responsibility when designing marketing campaigns.
Industry Implications
1. Hospitality - The hospitality industry can explore the innovative creation of divorcee-only hotels designed to turn separation into a mini vacation.
2. Retail - Retailers can explore the development of anti-Valentine's Day accessories and merchandise for those who choose not to participate in the holiday or who have recently undergone a breakup.
3. Professional Services - The professional services industry can diversify into offering break-up services to alleviate the pain that comes with having to end a relationship.
