Adult emphasis on style is turning children into label-lovers
Implications - Celebrity children are steadily setting the example for the average consumer parent. Seeing children like Suri Cruise in fashionable garb, for instance, has spawned a desire in mothers to up the ante when it comes to their own child’s style. In addition, as more children embrace fashion at a younger and younger age—and more parents encourage it—more couture designers will release mini-versions of their collections, spreading the growth of label-loving tots.
Trend Themes
1. Celebrity-inspired Children's Fashion - Parents are increasingly looking to celebrities and their children for fashion inspiration, driving the growth of label-loving and stylish tots.
2. High-end Kidswear - The rise of fashionable kids has created a demand for premium kidswear, with designers releasing mini-versions of their collections and new luxury brands emerging.
3. Junior Fashion Campaigns - Children's fashion brands are releasing ad campaigns featuring mini-models, showcasing their stylish offerings and tapping into the demand for trendy and adorable kiddie clothing.
Industry Implications
1. Children's Fashion - The children's fashion industry is booming, with new luxury brands emerging and established designers releasing kidswear collections to cater to the demand for fashionable and stylish kiddie clothing.
2. Charitable Fashion - Charitable fashion is on the rise, with brands like Lanvin Petite creating dolls hand-stitched by HIV-positive women in Africa to raise funds for women diagnosed with the disease.
3. Footwear - Children's footwear is a growing market, with footwear brands launching mini-versions of their iconic boots and shoes, and high-end labels creating fashionable and expensive kiddie footwear.
7 Featured, 58 Examples:
1,278,710 Total Clicks
Date Range:
Dec 10 — Mar 12
Trending:
Warm
Consumer Insight Topics:
