The Bad Deal Blog Highlights the Worst E-Coupons
Christopher DeLuca — July 1, 2011 — Lifestyle
References: thebaddeal & psfk
The Bad Deal Blog highlights the worst deals from some of the top daily deals sites such as Groupon, Living Social, Gilt and Savored. The blog challenges the accepted idea that all offers on these daily deal sites are extraordinary steals.
The Bad Deal Blog is run by food critic Ryan Sutton who takes pleasure it publishing bad deals. His objective is to try and help you be a better consumer and ultimately save money. If Sutton's project ganders enough attention, daily deal sites like Groupon make be forced to provide coupons that are a real value in order to attract consumers.
Implications - The daily deals industry is a competitive space that is heating up daily. As a result of the plethora of companies offering coupons there exists an opportunity for new entrants to provide secondary services. Companies looking to enter and make headway in an industry that is highly competitive should consider of what secondary products or services they could provide.
The Bad Deal Blog is run by food critic Ryan Sutton who takes pleasure it publishing bad deals. His objective is to try and help you be a better consumer and ultimately save money. If Sutton's project ganders enough attention, daily deal sites like Groupon make be forced to provide coupons that are a real value in order to attract consumers.
Implications - The daily deals industry is a competitive space that is heating up daily. As a result of the plethora of companies offering coupons there exists an opportunity for new entrants to provide secondary services. Companies looking to enter and make headway in an industry that is highly competitive should consider of what secondary products or services they could provide.
Trend Themes
1. Bad Deal Highlighting - Create a platform that highlights the worst deals and coupons offered by various e-commerce sites to improve the consumer experience and challenge the daily deals industry to provide actual value.
2. Value-oriented Coupons - Daily deal sites should start providing actual value coupons to meet customer expectations and stay competitive in the industry.
3. Secondary Services - Opportunity exists for new entrants to provide secondary services in the daily deals industry that could improve the consumer experience.
Industry Implications
1. E-commerce - Companies in the e-commerce industry should look into incorporating features that highlight bad deals offered by competitors to attract consumers and offer real value coupons.
2. Daily Deals - Daily deals providers can win over more customers by offering actual value coupons that improve the consumer experience and highlight bad deals offered by their competitors.
3. Secondary Services Providers - New entrants in the daily deals industry can establish competitive advantage by providing secondary services that enhance the consumer experience such as deal highlighting or personalized coupon recommendations.
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