The SKEEDKA Website Helps Circulate Group Deals Before They Expire
Alan Leyderman — June 6, 2011 — Business
References: marketwire & skeedka
The SKEEDKA website is a user-friendly platform that connects individuals with a community of buyers, allowing them to trade and purchase deals they've previously bought on sites like Groupon or TeamBuy. Sellers can post deals for sale through auction style listings, sell them for a fixed price or accept best offers. Buyers are given the opportunity to buy, bid on or make offers for unused daily deals in their city.
When posting a deal for sale, users choose the type of listing style they want to use, and can select from many additional options, such as setting a reserved price for an auction style listing, and whether or not to accept offers for their deal. Deals can be sold for up to a maximum of 80% of the voucher value; this ensures that buyers will always get a deal on any voucher they purchase.
Posting deals for sale on SKEEDKA is free; however, once a deal is sold, the seller is charged a small fee based on the final selling price of the deal. The pricing is based on a sliding scale in order to cover transaction and administrative costs for the company.
When posting a deal for sale, users choose the type of listing style they want to use, and can select from many additional options, such as setting a reserved price for an auction style listing, and whether or not to accept offers for their deal. Deals can be sold for up to a maximum of 80% of the voucher value; this ensures that buyers will always get a deal on any voucher they purchase.
Posting deals for sale on SKEEDKA is free; however, once a deal is sold, the seller is charged a small fee based on the final selling price of the deal. The pricing is based on a sliding scale in order to cover transaction and administrative costs for the company.
Trend Themes
1. Coupon Resale Market - A platform connecting buyers and sellers of group deals creates opportunities for innovators to improve this market and simplify the user experience.
2. Dynamic Coupon Pricing - The option for sellers to set reserved prices for their deals and for buyers to negotiate offers suggests a potential for personalized and flexible pricing models in the coupon industry.
3. Sustainable Couponing - By trading and reselling unused deals, consumers are able to prevent waste and maximize the value of their purchases, indicating a demand for more sustainable practices in the coupon industry.
Industry Implications
1. E-commerce - SKEEDKA's online marketplace highlights the potential for growth and innovation in e-commerce platforms that promote peer-to-peer trading and resale of goods and services.
2. Coupon Services - Coupon providers can adapt by creating new features such as personalized pricing, dynamic expiration dates, and other power features as a response to the growth of coupon reselling platforms like SKEEDKA.
3. Sustainability - The opportunities for reduced waste and increased resource efficiency suggest that the coupon industry could learn from this business model and expand sustainable business practices beyond the use of coupons to the promotion of environmentally responsible services and products.
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